A positive customer experience can make the difference between a good business and a great one. A happy customer, after all, will turn into a loyal brand ambassador. If your business relies heavily on referrals, happy customers will share their experience with others, helping to build your customer base. One way to improve your overall customer experience is through personalization.
Whether you cater your message to your customer’s pain points or surprise your customer with an unexpected gift post-purchase, simple acts to show you hear and understand their interests or needs can make all the difference. If you’re scratching your head on what steps to take towards personalizing the customer experience, Valpak outlines 7 helpful tips to personalization in the visual below:
7 Ways Small Business Owners Can Personalize The Customer Experience