Check out the latest Department Of Tourism ad that aired during the 65th Miss Universe pageant last January 30– the first of several new commercials highlighting Filipino hospitality and family values from the DOT.
The new ad campaign continues the “It’s More Fun in the Philippines” of the DOT, which aims to show how accommodating Filipinos are to tourists and visitors from all over the world.
When With Filipinos
In this first Department Of Tourism ad (“Anak”), a foreign tourist enjoys the pristine beaches and islets of Surigao del Sur.
While watching a fisherman feed fish in a natural lagoon, a matronly woman offers him a local snack, calling him “anak” twice in their short exchange. He then asks his boatman what it means, to which the boatman replies that “anak” means “my child.”
The video ends with the tourist leaving the lagoon, then fades to black with the message “When you’re with Filipinos, you’re with family”.
More Department of Tourism Ads Coming Soon
Department Secretary Wanda Tulfo-Teo says the coming ads will give a “deeper meaning” to the original branding.
According to Secretary Tulfo-Teo, “Our unique, genuine Filipino hospitality is the country’s greatest strength, as far as tourism is concerned. Our friendliness and kindness make strangers feel at home. This often develops to lasting friendships and makes for memorable experiences that make them want to come back.”
Our friends from McCann Worldgroup Philippines are the brains behind this new Department of Tourism campaign. For more updates, visit the official DOT website.