Content Marketing

RSS Headlines | Content Marketing

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  • 8 Successful Examples Of Mind-Blowing Content Marketing - Business 2 Community 22 October 2018
    8 Successful Examples Of Mind-Blowing Content MarketingBusiness 2 CommunityContent marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. The key words here are 'valuable' and 'relevant'. Each content piece should communicate ...
  • How to Set Realistic Content Marketing Expectations - Business 2 Community 22 October 2018
    Business 2 CommunityHow to Set Realistic Content Marketing ExpectationsBusiness 2 CommunityThe truth is there is a sweet spot that is just right with content marketing expectations; having too high hopes can lead to disappointment and frustration while setting the bar too low can be equally disappointing and not produce enough of a return on ...
  • Accenture Acquires Brazilian Content Marketing Agency New Content - AgencySpy 22 October 2018
    AgencySpyAccenture Acquires Brazilian Content Marketing Agency New ContentAgencySpy“We believe that engaging, meaningful content is a strategic foundation of marketing today and one of the most effective ways to connect people and brands,” Anatoly Roytman, head of Accenture Interactive – Europe, Africa, Middle East and Latin America ...Accenture Agrees to Acquire Brazilian Content Marketing Agency ...Business Wire […]
  • The Seven Needs of the Content-Centric Marketing Organization, Part One: Strategize - The Content Standard by Skyword 22 October 2018
    The Content Standard by SkywordThe Seven Needs of the Content-Centric Marketing Organization, Part One: StrategizeThe Content Standard by SkywordThis article is Part One of a series on the needs of a content-centric marketing organization. Read the full series for more coverage. It should come as absolutely no surprise that a solid content strategy—the why and […]
  • 73% Say They've Made Purchases as a Result of Viewing Marketing Content, Survey Says - Small Business Trends 21 October 2018
    Small Business Trends73% Say They've Made Purchases as a Result of Viewing Marketing Content, Survey SaysSmall Business TrendsAccording to the survey, 73% of respondents say they've made purchases as a result of viewing marketing content. Another 70% say they consider content marketing useful and valuable, which pushes them to further research the company and perhaps […]
  • 3 Alternative Strategies to using Google+ for Content Marketing - Business 2 Community 21 October 2018
    Business 2 Community3 Alternative Strategies to using Google+ for Content MarketingBusiness 2 CommunityAlthough small, Google+ has played an important role in content marketing. Over the years, marketers have gushed over the underrated benefits of leveraging Google+ for content marketing. Here are a few components of content marketing that the social ...
  • Second City Works Takes B2B Content Seriously - Chief Marketer 20 October 2018
    Second City Works Takes B2B Content SeriouslyChief MarketerIt's been said that there is a fine line between comedy and tragedy. For Second City Works, the line to tightrope walk in content marketing sits between helping B2B prospects understand the serious benefits of what they do, while remaining entertaining ...
  • A Solid Content Marketing Strategy You Can Steal - Forbes 19 October 2018
    ForbesA Solid Content Marketing Strategy You Can StealForbesAfter you've done this, you may consider a content marketing strategy. But be careful. Most companies I see make the mistake of creating content with a tactical approach. That means they pretty much create content for the sake of creating content ...
  • Content Strategy Vs. Content Marketing: What's The Difference? - Forbes 17 October 2018
    ForbesContent Strategy Vs. Content Marketing: What's The Difference?ForbesGreat on-site content is important and helps businesses of all sizes. But, it's not the Field of Dreams. In addition to having excellent content on your website, it's also important to have a great content marketing strategy that uses content to help ...and more »

RSS Headlines | Content Development

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  • Light Field Lab and OTOY Enter Holographic Tech Partnership; - Studio Daily 22 October 2018
    Studio DailyLight Field Lab and OTOY Enter Holographic Tech Partnership;Studio Daily“OTOY has created the capture, rendering and streaming technology for the industry to transition to holographic content development, as well as the RNDR blockchain for IP rights and distribution,” said Emanuel in a prepared statement. “We're excited to ...and more »
  • Netflix is issuing another $2 billion of junk bonds to fund its cash-burning content business - Markets Insider 22 October 2018
    Markets InsiderNetflix is issuing another $2 billion of junk bonds to fund its cash-burning content businessMarkets InsiderThe streaming-media giant announced Monday that it intends to offer approximately $2 billion of unsecured senior notes in dollars and euros, and use the net proceeds to support content acquisitions, production and development, as well as other ...and more »
  • Corporate E-Learning Content Development Market – Major Technology Giants in Buzz Again | AllenComm, Allen ... - Digital Journal 22 October 2018
    Digital JournalCorporate E-Learning Content Development Market – Major Technology Giants in Buzz Again | AllenComm, Allen ...Digital JournalHTF MI released a new market study on Global Corporate E-Learning Content Development Market with 100+ market data Tables, Pie Chat, Graphs & Figures spread through Pages and easy to understand detailed analysis. At present, the market is ...and […]
  • Five Lessons On Creating Compelling Content, Consistently - Forbes 22 October 2018
    ForbesFive Lessons On Creating Compelling Content, ConsistentlyForbesDon't wait till you become the next big thing in all things content. Understand the difference between ripping off content and developing inspired content with due credit to the owner of the idea that inspired you. This process will also help you build ...
  • Kachikwu inaugurates research council for local content - The Punch 20 October 2018
    The PunchKachikwu inaugurates research council for local contentThe PunchThe Minister of State for Petroleum Resources, Dr Ibe Kachikwu, has inaugurated the Nigerian Content Research and Development Council. The council is expected to advise the Nigerian Content Development and Monitoring Board on matters relating to ...and more »
  • Local content development good for manufacturers – Abazie - The Punch 19 October 2018
    The PunchLocal content development good for manufacturers – AbazieThe Punch'Femi Asu. The Chairman, Strides Group Limited, Mr Moritz Abazie, has said the development of local content in the nation's oil and gas industry through adequate investment, training and mentorship will strengthen the manufacturing sector. Abazie said ...
  • Stakeholders proffer strategies to local content development in oil, gas - Guardian (blog) 18 October 2018
    Guardian (blog)Stakeholders proffer strategies to local content development in oil, gasGuardian (blog)Stakeholders and industry experts have canvassed solutions to local content development in the oil and gas sector.The experts spoke in Lagos at the Shell Nigeria Content Day Exhibition.The theme of the event, which involved exhibitors, Shell ...
  • BBC, Lionsgate Team on Content Development - Media Play News 15 October 2018
    Media Play NewsBBC, Lionsgate Team on Content DevelopmentMedia Play NewsBBC Studios Los Angeles and Lionsgate Television have teamed up to co-develop and co-fund scripted formats and original intellectual property for the U.S. market. As part of the first look agreement, the parties will create original series, drawing on ...
  • Nigerian Content Development and Monitoring Board (NCDMB) partners Dangote Refinery on local content ... - africanews 15 October 2018
    africanewsNigerian Content Development and Monitoring Board (NCDMB) partners Dangote Refinery on local content ...africanewsNigerian Content Development and Monitoring Board (NCDMB) has praised the management of Dangote (www.Dangote.com) Petroleum Refinery and Petrochemical Free Trade Zone Enterprises (DPRP) over its adherence to the local content law in the ...Nigerian Content Board donates relief materials to Bayelsa flood victimsTODAY.NGall […]