Digital Marketing

RSS Headlines | Digital Marketing

  • This RSS feed URL is deprecated 19 June 2018
    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
  • UB QFPay Offers Mobile Payment and Digital Marketing Solutions to Merchants in the UAE - Business Wire (press release) 19 June 2018
    Business Wire (press release)UB QFPay Offers Mobile Payment and Digital Marketing Solutions to Merchants in the UAEBusiness Wire (press release)In addition to Emaar, UB QFPay has on-boarded a wide network of merchants from luxury fashion brands, restaurants, taxis, hospitality to shopping malls in Dubai, offering local merchants their tested mobile payment technology, digital marketing ...and […]
  • Digital marketing firm raises $58M - BusinessDen 19 June 2018
    BusinessDenDigital marketing firm raises $58MBusinessDenAdSwerve Holdings, a digital marketing company based in Denver, has raised nearly $58 million in new investment, according to documents filed with the SEC last week. AdSwerve targets small- to medium-sized businesses with marketing software from ...
  • Are you maximising your chatbot investment? - Marketing Interactive 19 June 2018
    Marketing InteractiveAre you maximising your chatbot investment?Marketing InteractiveIt is also important for companies to not oversell the return on investment (ROI) of their chatbot project, Kanags Surendran (pictured right), managing director and head, digital banking, CIMB Bank, said during the panel at A+M's Digital Marketing Asia ...
  • The Future of Digital Marketing in a Data-Privacy World - WSJ - Wall Street Journal 18 June 2018
    Wall Street JournalThe Future of Digital Marketing in a Data-Privacy World - WSJWall Street JournalThe European Union's General Data Protection Regulation on data privacy went into force on May 25, 2018. This video explains how it could affect you, even if ...Europe's GDPR Is Killing Email Marketing, To The Disappointment Of No OneGizmodo Australiaall 82 news […]
  • Learn The New Rules of Digital Marketing - The Business of Fashion 18 June 2018
    The Business of FashionLearn The New Rules of Digital MarketingThe Business of FashionLearn to create, analyse and optimise a digital content strategy today, with BoF's Digital Marketing course. Click here, to view the full online course and watch the trailer. NEW YORK, United States — Digital communication channels have changed ...
  • Public Sector Digital Marketing 2018 Event Held in Dublin By Joanne Sweeny-Burke - Irish Tech News 18 June 2018
    Irish Tech NewsPublic Sector Digital Marketing 2018 Event Held in Dublin By Joanne Sweeny-BurkeIrish Tech NewsThe objective of the event was to encourage the public sector leaders in the room to create a digital transformation within their own separate areas. This was demonstrated by giving them working case studies from public sector Influencers who are […]
  • Test Your Digital Marketing IQ: Can You Get a 5/5? - eMarketer 17 June 2018
    Test Your Digital Marketing IQ: Can You Get a 5/5?eMarketerYour Weekly Data IQ Test. Presented by: Were you paying attention this week? Show us and brag! And if not, learn what you may have missed. Take our new Your Weekly Data IQ Test, and flex your digital marketing and advertising acumen. Take This Week's ...
  • The Role of Digital Marketing in Business Development: an Infographic - Irish Tech News 16 June 2018
    Irish Tech NewsThe Role of Digital Marketing in Business Development: an InfographicIrish Tech NewsIrrespective of what many traditional businesses may believe and adopt, digital marketing has turned out to be the necessity of the hour. It has proven to be the ingredient without which any marketing campaign lacks the desired flavor to stir the ...
  • The Future Of Everything That Matters In Digital Marketing - Forbes 15 June 2018
    ForbesThe Future Of Everything That Matters In Digital MarketingForbesWhen The Wall Street Journal first had the audacity to create a magazine and event series called The Future of Everything, I had to stop myself from rolling my eyes. But then my curiosity got the best of me and I started reading about everything from ...

RSS From Marketing Land

  • 5 things to check if your traffic suddenly drops 19 June 2018
    No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of place or if it […]
    Sponsored Content: SEO PowerSuite
  • Unilever stops working with digital media influencers who buy followers 18 June 2018
    The call echoes the CPG giant's similar demand for more transparency in programmatic advertising earlier this year. The post Unilever stops working with digital media influencers who buy followers appeared first on Marketing Land.
    Robin Kurzer
  • Marketing Day: Facebook to limit weapon accessory ads, CMP’s and more 18 June 2018
    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook to limit weapon accessory ads, CMP’s and more appeared first on Marketing Land.
    Debra Mastaler
  • MarTech Landscape: What is a consent management platform (CMP)? 18 June 2018
    The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for the two biggest ad-related consent mechanisms -- IAB’s and Google’s. The post MarTech Landscape: What is a consent management platform (CMP)? appeared first on Marketing Land.
    Barry Levine
  • Facebook to limit weapon accessory ad targeting to users 18 & over 18 June 2018
    Starting June 21, advertisers promoting weapon accessories will have to restrict ad audiences to users 18 years and older. The post Facebook to limit weapon accessory ad targeting to users 18 & over appeared first on Marketing Land.
    Amy Gesenhues
  • How researching B2B influencers can deliver actionable intelligence 18 June 2018
    Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign. The post How researching B2B influencers can deliver actionable intelligence appeared first on Marketing Land.
    Michael Brito
  • Martech + Ad tech, Part 1: The tools to transform insight into action 18 June 2018
    Navigating the convergence of martech and ad tech isn't for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. The post Martech + Ad tech, Part 1: The tools to transform insight into action appeared first on Marketing Land.
    Jose Cebrian
  • Is your customer the unifying thread? How to do martech right 18 June 2018
    How you approach martech is highly dependent on the thread that's unifying all of your decision-making. Contributor Debbie Qaqish explains how this affects your chances of success. The post Is your customer the unifying thread? How to do martech right appeared first on Marketing Land.
    Debbie Qaqish
  • Google announces new features for retail advertisers at SMX Advanced 18 June 2018
    A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements. The post Google announces new features for retail advertisers at SMX Advanced appeared first on Marketing Land.
    Ginny Marvin
  • Marketing Day: Google updates Ad Settings, Facebook PR head leaves & more 15 June 2018
    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google updates Ad Settings, Facebook PR head leaves & more appeared first on Marketing Land.
    Debra Mastaler

RSS From Moz Blog

  • An 8-Point Checklist for Debugging Strange Technical SEO Problems 19 June 2018
    Posted by Dom-WoodmanOccasionally, a problem will land on your desk that's a little out of the ordinary. Something where you don't have an easy answer. You go to your brain and your brain returns nothing. These problems can’t be solved with a little bit of keyword research and basic technical configuration. These are the types […]
    Dom-Woodman
  • When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't - Whiteboard Friday 15 June 2018
    Posted by randfishWhen is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn […]
    randfish
  • Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics 12 June 2018
    Posted by CarlosesalThere is no doubt that Google Analytics is one of the most important tools you could use to understand your users' behavior and measure the performance of your site. There's a reason it's used by millions across the world. But despite being such an essential part of the decision-making process for many businesses […]
    Carlosesal
  • How a Few Pages Can Make or Break Your Website 11 June 2018
    Posted by Jeff_BakerA prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry? […]
    Jeff_Baker
  • Risk-Averse Link Building - Whiteboard Friday 8 June 2018
    Posted by rjonesx.Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In […]
    rjonesx.
  • Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared 6 June 2018
    Posted by AnnSmartyA few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up. The increasing interest in video marketing and diversifying your […]
    AnnSmarty
  • Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera 5 June 2018
    Posted by Jes.ScholzLet’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready? Google her sunglasses… What did you type? Brown sunglasses? Brown sunglasses with heavy frame? Retro-look brown sunglasses with heavy frame? It doesn’t matter how long-tail you go, it […]
    Jes.Scholz
  • PICA Protocol: A Visualization Prescription for Impactful Data Storytelling - Whiteboard Friday 1 June 2018
    Posted by Lea-PicaIf you find your presentations are often met with a lukewarm reception, it's a sure sign it's time for you to invest in your data storytelling. By following a few smart rules, a structured approach to data visualization could make all the difference in how stakeholders receive and act upon your insights. In […]
    Lea-Pica
  • Getting Real with Retail: An Agency’s Guide to Inspiring In-Store Excellence 30 May 2018
    Posted by MiriamEllis No marketing agency staffer feels good when they see a retail client getting reviews like this on the web. But we can find out why they’re happening, and if we’re going above-and-beyond in our work, we just might be able to catalyze turning things around if we’re committed to being honest with […]
    MiriamEllis

RSS From the Digital Marketing Institute

  • Why your Brand Should Have a Voice Search Strategy 16 June 2018
    Voice Search is a hugely popular emergent technology. Find out how your brand can capitalise on voice search to stay ahead of the competition.
  • The Complete Guide to On-Page and Off-Page SEO 14 June 2018
    Search Engine Optimization (SEO) has been around for almost as long as the internet has been public, and since the early days, organizations have been using it to reach new audiences, bring traffic to their websites, spread knowledge, and drive growth.But what exactly are on- and off-page SEO, and how can digital marketers use them to […]
  • 5 Digital Marketing Trends for Small Business 12 June 2018
    Digital marketing goes through trends just like anything else, but while some of these trends come and go without most people ever noticing, many of them end up becoming permanent fixtures in the repertoire. It’s important, therefore, to keep apprised of the trends that are taking place in the industry. In this article, we explore 5 […]
  • 3 Cost-Effective Ways to Promote Your Product 9 June 2018
    Are you starting an online business or thinking of it, but you’re not sure where to start when it comes to promoting products?Welcome to the wide, wide world of digital marketing where you can share information about almost anything, anywhere, without spending a ton of money. But beyond basic social media activity, what are some […]
  • 10 Tools for Social Selling on LinkedIn 7 June 2018
    Have you ever used social media to network, find a job or sell a product or service?In today’s digital world, we’re more focused on authentic engagement and “selling” as it used to be – that is, cold pitching and things like door-to-door sales – are (mostly) old news.But what exactly is social selling, and how […]
  • Top 5 Tools for Building Infographics 5 June 2018
    We all know that a picture is worth a thousand words and when we can incorporate a blend of data, eye-catching images, and simple graphics into one image, it can convey a whole lot of information in a short period of time and without putting too much strain on the eyes or the brain.Let’s take […]
  • How to Create a Content Marketing Strategy 2 June 2018
    Have you been wondering about the best ways to market your content? With so many different channels out there, it’s difficult even for the most experienced professional.The key is engaging deeply instead of just “talking” about a product or service.So where do you start? Keep reading for some tips on how to keep your content […]
  • What are the Benefits of e-Commerce to Your Business? 31 May 2018
    Do you run a retail business that’s doing well and you’re wondering how to expand sales globally? Are you hesitant to break into e-commerce because of security concerns, or simply a lack of understanding about that element of business?If you’re in any kind of retail or are thinking of it, or if that’s where your […]
  • How to Write a Video Marketing Script 26 May 2018
    According to Wordstream, 87% of digital marketers use video content, 85% of US internet users watch online videos, and video has the potential to boost organic traffic by over 150%. But when it comes to creating and scripting the video, where do you start? Here’s a rundown of some best practices and options for creating a highly […]
  • Cold Calling vs. Social Selling: Which is Better? 24 May 2018
    In today’s world of online marketing, we’re saturated with information from all sides in both the B2C and B2B space and constantly looking to make connections. But how do we develop strong relationships that not only last but also regularly lead to sales?

RSS From Kissmetrics

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