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  • Career Corner: Starting a career in digital marketing - Journal Record 19 March 2018
    Journal RecordCareer Corner: Starting a career in digital marketingJournal RecordDigital marketing is a hot field. It has been hot for more than 10 years. I rarely share much about how to move into the field of digital marketing. However, I get many questions about it because a large part of my career was spent as […]
  • Choosing the Right Digital Marketing Channel Doesn't Have to Be Hard, See This Overview - Small Business Trends 19 March 2018
    Choosing the Right Digital Marketing Channel Doesn't Have to Be Hard, See This OverviewSmall Business TrendsBut the wonderful thing about the digital ecosystem is there are ways to maximize your marketing efforts no matter what free, DYI or paid tools are at your disposal. Rob Fitzgerald, the Founder and CEO of Connext Digital says, “The […]
  • UK's Dentsu Aegis Network Tops M&A Dealmakers in Hampleton Partners' Digital Marketing Report - Virtual-Strategy Magazine 19 March 2018
    Virtual-Strategy MagazineUK's Dentsu Aegis Network Tops M&A Dealmakers in Hampleton Partners' Digital Marketing ReportVirtual-Strategy MagazineEuropean investors dominated the region's deal-making, accounting for 65 percent of deals involving European digital marketing targets. The volume of transactions in the UK were unchanged in the run up to Brexit and British companies remained Europe's ...and more »
  • Marketers who prioritise digital advertising have delusions of effectiveness - The Drum 19 March 2018
    The DrumMarketers who prioritise digital advertising have delusions of effectivenessThe DrumEven those students in my class who had no interest in buying Umbro shorts were still impressed with me because they had seen the marketing as well. As Hoffman put it in his podcast, the 'wastage' is actually what makes the ads important – the […]
  • Three Ways To Balance Digital Marketing With Interpersonal Connections In The Age Of Tech - Forbes 19 March 2018
    ForbesThree Ways To Balance Digital Marketing With Interpersonal Connections In The Age Of TechForbesThe communications technology that has rapidly advanced the way the global market connects has also driven a strong separation between us when it comes to interpersonal relationships. Email blasts are sent to thousands of people, vying to grab viewers ...
  • Digital marketing firm Insider opens Taiwan office to expand in Asia Pacific - e27 19 March 2018
    e27Digital marketing firm Insider opens Taiwan office to expand in Asia Pacifice27The London-based company opened its office in Taipei in the third quarter of 2017, a company co-founder told Business Next. The Taiwan office gives Insider a central location in Asia while putting it close to a vibrant group of potential Taiwanese ...
  • The best digital marketing stats we've seen this week - Econsultancy (blog) 16 March 2018
    Econsultancy (blog)The best digital marketing stats we've seen this weekEconsultancy (blog)It seems a day can't go by without another GDPR-related survey (of course, Econsultancy has the definitive guide for marketers). This one comes from Forrester, which surveyed 66 US marketing professionals for its latest report on the topic. The poll ...and more »
  • What's different about digital marketing in the cannabis industry? - Search Engine Land 15 March 2018
    Search Engine LandWhat's different about digital marketing in the cannabis industry?Search Engine LandContributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US.and more »
  • Understanding Global Differences For Effective Digital Marketing - Forbes 14 March 2018
    ForbesUnderstanding Global Differences For Effective Digital MarketingForbesThe automotive digital marketing space -- an industry I'm particularly familiar with -- provides a good example of the myriad of ways people now buy, sell and market cars around the world. The age-old scenario in the U.S. would typically involve ...and more »

RSS From Marketing Land

RSS From Moz Blog

  • Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns - Whiteboard Friday 16 March 2018
    Posted by randfishWhen is it smart to focus on viral-worthy content and clickbait? When is it not? To see fruitful returns from these kinds of efforts, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy and […]
  • Zero-Result SERPs: Welcome to the Future We Should've Known Was Coming 15 March 2018
    Posted by Dr-PeteOn Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers such as this one for "What time is it in Seattle?": These SERPs display a Knowledge Card with a "Show all results" button and no additional organic results or SERP features. Danny Sullivan wrote […]
  • Getting Around the "One Form" Problem in Unbounce 14 March 2018
    Posted by R0bin_L0rdWhat is Unbounce?Unbounce is a well-known and well-regarded landing page creation tool designed to allow HTML novices to create impressive and impactful landing pages, while offering scope for more experienced coders to have a bit more fun. In this post, I’m going to list some solutions to what I refer to as the […]
  • 8 Common Website Mistakes Revealed Via Content Audits 13 March 2018
    Posted by AlliBerry3One of the advantages of working for an agency is the volume of websites we get to evaluate. The majority of clients who sign up for ongoing SEO and/or content services will receive a content audit. Similar to a technical SEO audit, the results of the content audit should drive the strategies and […]
  • The Moz Year in Review 2017 12 March 2018
    Posted by SarahBirdYay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, […]
  • How to Discover Featured Snippet Opportunities - Whiteboard Friday 9 March 2018
    Posted by BritneyMullerWinning featured snippets is one of the best ways to get visibility on page one of Google's SERPs. It's a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot. Today's Whiteboard Friday, number one of an upcoming three-part series, is brought […]
  • The Website Migration Guide: SEO Strategy, Process, & Checklist 7 March 2018
    Posted by ModestosWhat is a site migration?A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically substantial changes to the site structure, content, coding, site performance, or UX. Google’s documentation on site migrations […]
  • Declining Organic Traffic? How to Tell if it’s a Tracking or Optimization Issue 5 March 2018
    Posted by andrewchocoPicture this scenario. You’re a new employee that has just been brought in to a struggling marketing department (or an agency brought on to help recover lost numbers). You get access to Google Analytics, and see something like this: (Actual screenshot of the client I audited) This can generate two types of emotional […]
  • The #1 Reason Paid Ads (On Search, Social, and Display) Fail - Whiteboard Friday 2 March 2018
    Posted by randfishPouring money into a paid ad campaign that's destined to fail isn't a sound growth strategy. Time and again, companies breaking into online ads don't see success due to the same issue: they aren't known to their audiences. There's no trust, no recognition, and so the cost per click remains high and rising. […]

RSS From the Digital Marketing Institute

  • How the Internet of Things Is Disrupting Digital Marketing 19 March 2018
    According to findings from BI Intelligence, the number of devices in the Internet of Things (IoT) will have doubled between 2014 and 2019. Digital technology has blurred the line between online and offline life. From wearable technologies that track your fitness 24/7, to the ability to watch your favorite show while commuting to remote access to electrical […]
  • How Nonprofits Can Use Social Media to Boost Donations 18 March 2018
    Digital marketing is a great way for those in the nonprofit sector to expand their sphere of influence. Many charities continue to rely heavily on direct marketing tactics such as flyers and direct mail campaigns. Although these offline strategies are an important part of a well-balanced marketing plan, organizations run the risk of missing out on increased reach […]
  • 8 Essential Content Types for Sales Enablement 17 March 2018
    Creating content for your brand that is in line with your buyer personas is a crucial part of sales enablement, and it can make or break your sales process. Top-notch sales enablement solutions are designed to help your brand reach high-potential prospects, increase conversions, and close high-value deals.Often, digital marketers are responsible for creating content for […]
  • 6 Ways Digital is Transforming Pharma and Healthcare 16 March 2018
    The Agile Elephant defines digital transformation as “a change in leadership, different thinking, the encouragement of innovation and new business models, incorporating digitization of assets and an increased use of technology to improve the experience of your organization’s employees, customers, suppliers, partners, and stakeholders.”It's a shift in behavior and processes that is affecting all industries, […]
  • How Digital Skills Can Give You the Competitive Advantage 15 March 2018
    According to a study by LinkedIn and Cap Gemini, 50% of companies do not take the digital skills gap as seriously as they should. There is a growing disconnect between the actual digital capabilities of the current workforce and the need for these skills. Technological developments have had – and will continue to have – a major […]
  • How to Apply Machine Learning to Your Digital Marketing Strategy 14 March 2018
    One of the major innovations in the digital marketing industry is the introduction of artificial intelligence tools to help streamline marketing processes and make businesses more effective. According to QuanticMind, 97% of leaders believe that the future of marketing lies in the ways that digital marketers work alongside machine-learning based tools.As machine learning and artificial intelligence […]
  • How to Create a Customer Journey Map 13 March 2018
    The online world is expanding, changing how we interact with each other and make decisions as a society. We use social media platforms to communicate with friends and family around the globe, shop online for almost anything we need and can be entertained for hours with endless access to high-quality online content.This shift into a […]
  • Social Selling: Increase Sales on Social Media 12 March 2018
    There are around 1.5 billion social media users across the globe, according to McKinsey and Company. Brands and online sales professionals who utilize social selling in their sales strategy can increase brand awareness with potential prospects before they ever enter the online sales funnel. Social selling is a modern approach to traditional sales, connecting brands […]
  • Smarketing: 7 Tips for Marketing & Sales Alignment 11 March 2018
    If you're working in the digital industry, the chances are you've come across the term Smarketing (otherwise known as sales and marketing). These two teams traditionally operate as separate entities in an organization. However, the modern market is changing in such a way that the time has come for these two departments to unite, align, and streamline […]
  • The Complete Guide to Creating a High-Converting Webinar 10 March 2018
    When they’re done right, webinars can be engaging and educational for viewers, while being a high-converting branded resource for your business. With unparalleled access to online event hosting platforms and live video options on various social media channels, now is the time to take advantage of hosting high-quality online webinars.Many businesses and brands have found […]

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