Digital Marketing

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RSS From Marketing Land

  • Why marketers need to help manage digital transformations 22 February 2019
    Two new reports -- from Forrester and Altimeter -- show the organizational challenges to becoming digital. The post Why marketers need to help manage digital transformations appeared first on Marketing Land.
    Barry Levine
  • Caption this… Enter your martech caption for bragging rights and prizes! 22 February 2019
    You may know Tom Fishburne, a.k.a. the Marketoonist, who keeps us in stitches with his humorous takes on serious marketing, customer experience, and technology issues. Tom will once again be keynoting at The MarTech® Conference in San Jose April 3-5. I’m really looking forward to his new presentation, Look! Squirrel! Beyond the Shiny New Thing […]
    Scott Brinker
  • Video comes to Google responsive display ads 22 February 2019
    Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display ads. The post Video comes to Google responsive display ads appeared first on Marketing Land.
    Ginny Marvin
  • Scarcity marketing: Does it still work? 22 February 2019
    Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how you do it matters. The post Scarcity marketing: Does it still work? appeared first on Marketing Land.
    Jacob Baadsgaard
  • Unconventional email themes can improve engagement with the right approach 22 February 2019
    Themes like Tax Day, National Dog Day and your brand's birthday can add a little flavor to your subscribers’ inboxes. Here's a list of best practices for themed emails. The post Unconventional email themes can improve engagement with the right approach appeared first on Marketing Land.
    Kyle Henderick
  • Eyelevel.ai launches contextual ad platform for chatbots 22 February 2019
    Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium brands. The post Eyelevel.ai launches contextual ad platform for chatbots appeared first on Marketing Land.
    Barry Levine
  • 7 ways to use dynamic content and multiply your conversions 21 February 2019
    Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it […]
    Digital Marketing Depot
  • Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’ 21 February 2019
    The trade group denies that real-time bidding is incompatible with GDPR. The post Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’ appeared first on Marketing Land.
    Robin Kurzer
  • Taking your digital advertising in-house? Start with the right people and tech 21 February 2019
    Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about "buy vs. build." The post Taking your digital advertising in-house? Start with the right people and tech appeared first on Marketing Land.
    Ryan Kelly
  • Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers 21 February 2019
    Advertisers running Moments campaigns will now have access to Touchpoint ads, a shoppable ad unit, and Playable ads for games. The post Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers appeared first on Marketing Land.
    Amy Gesenhues

RSS From Moz Blog

  • What a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday 22 February 2019
    Posted by willcritchlowIf you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. Click on the whiteboard image above to open a high resolution version in […]
    willcritchlow
  • The Influence of Voice Search on Featured Snippets 21 February 2019
    Posted by TheMozTeamThis post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and digital […]
    TheMozTeam
  • SEO Channel Context: An Analysis of Growth Opportunities 21 February 2019
    Posted by Branko_KralToo often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. Both instances […]
    Branko_Kral
  • Make Sense of Your Data with These Essential Keyword Segments 20 February 2019
    Posted by TheMozTeamThis blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands of […]
    TheMozTeam
  • Build a Search Intent Dashboard to Unlock Better Opportunities 18 February 2019
    Posted by scott.taftWe've been talking a lot about search intent this week, and if you've been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of […]
    scott.taft
  • Detecting Link Manipulation and Spam with Domain Authority 18 February 2019
    Posted by rjonesx.Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because […]
    rjonesx.
  • 4 Ways to Improve Your Data Hygiene - Whiteboard Friday 15 February 2019
    Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image […]
    DiTomaso
  • A Guide to Setting Up Your Very Own Search Intent Projects 13 February 2019
    Posted by TheMozTeamThis post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re […]
    TheMozTeam
  • The Basics of Building an Intent-Based Keyword List 12 February 2019
    Posted by TheMozTeamThis post was originally published on the STAT blog.In this article, we're taking a deep dive into search intent. It's a topic we've covered before with some depth. This STAT whitepaper looked at how SERP features respond to intent, and a few bonus blog posts broke things down even further and examined how […]
    TheMozTeam

RSS From the Digital Marketing Institute

  • 6 Easy Steps to Setting Up a Facebook Business Page 21 February 2019
    It has become a rule that if you are a small business, you need a Facebook page. With more than 2.27 billion monthly active users on the platform, there are few other places you will get this much exposure. If you think time will not allow you to add this to your already hectic schedule, […]
  • 9 Ways Digital Marketing is Cost-Effective 19 February 2019
    Whether it’s through social media, website, or other means, subtle digital marketing tactics can make a significant difference to your organization's marketability and profitability. 
  • 11 Key Ways to Make Content Marketing Effective 19 February 2019
    When you think about it, the internet should make it easier than ever to reach your customer base. Yet most small to medium companies seem to struggle with how to use the internet effectively. Investing in digital advertising seems to be a must, but not all smaller businesses have the money to do so. 
  • 6 of the Best Digital Marketing Campaigns You Can Learn From 19 February 2019
    Digital marketing is constantly evolving. That makes it more difficult for marketers to determine how best to distinguish themselves when planning their digital marketing campaigns. What channels will work best? Should I be funny or serious? Is it really all about video? The questions are endless, but the answers can sometimes be simple – if […]
  • What Are the Benefits of Offering Digital Marketing Education? 15 February 2019
    Today’s world is more complex, connected, and data-intensive than at any other time in our history. Just 50 years ago, the idea of having constant, real-time updates of current events in another part of the world, or a vast social media network exchanging thoughts and ideas was unheard of. Today, it’s something that the average […]
  • What Are the Career Options in Digital Marketing? 15 February 2019
    Digital marketing is fast becoming the backbone of revenue generation in every company. Even traditional brick and mortar businesses are seeing the benefits of staying on top of digital marketing.
  • 6 Things to Know Before Embarking on Digital Transformation 13 February 2019
    Running an organization in the 21st century is radically different from the one before. Business is easier in some respects, but also far more complex and challenging. Playing a larger role in the marketplace is made possible with digitization and digital transformation. The two terms are used interchangeably, but there is a subtle, important difference between […]
  • 7 Creative Ways to Use Paid Search That Google Won’t Tell You 12 February 2019
    A common mistake many marketers make is to get lost in convention. We hear there are certain ways to do things and choose to follow these rules to the letter, instead of forging our own paths. That isn’t necessarily a bad thing. After all, these conventional approaches are proven to work, aren’t they? When it comes […]
  • The Cost of Social Media Advertising: Where’s the Value? 12 February 2019
    If you have ever wished you were a fly on the wall to see what your competitors are up to, here’s a bit of insight you might want to hear: There’s a good chance they’ll be investing more in social media ads. According to a CMO report, social media advertising budgets are expected to almost double […]
  • The Advanced Guide to SEO Testing 8 February 2019
    There’s no denying that now when most people want to find something, their reflex is to go looking for it online. Using a telephone to call up information, or even resorting to the old standbys like the thick "Yellow Pages" phone books are things of the past. Why go through all that when you can […]

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