Digital Marketing

RSS Headlines | Digital Marketing

  • This RSS feed URL is deprecated 19 September 2018
    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
  • People on the move: Digital marketing agency names chief growth officer - Sun Sentinel 18 September 2018
    People on the move: Digital marketing agency names chief growth officerSun SentinelCloud Computing Concepts announces its chief information security officer; ABB Optical Group names executive appointments; and long-time Solid Waste Authority executive receives industry recognition. Want more? Submit promotions, new hires to ...
  • James McDermott: 'Digital Marketing Is at a Crossroads' - CMSWire 18 September 2018
    CMSWireJames McDermott: 'Digital Marketing Is at a Crossroads'CMSWireWe spoke with McDermott about his take on the current state of digital marketing, the move towards more personalized marketing, and where gaps exist in today's customer digital experiences and how organizations can work to close those gaps.
  • Why the Future of Digital Marketing Lies in Automation and Live Chat - Adweek 18 September 2018
    AdweekWhy the Future of Digital Marketing Lies in Automation and Live ChatAdweekThere is no question that mobile messaging is on the rise. By the end of 2018, 78 percent of the world's smartphone users will message every month, and the growth is only expected to continue. By 2021, it's predicted that the global user base […]
  • Why Programmatic Provides a Better Digital Marketing Landscape - Adweek 18 September 2018
    AdweekWhy Programmatic Provides a Better Digital Marketing LandscapeAdweekEveryone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The endless hours spent on ...
  • Digital & Social Media Marketing Manager – London - £45000 - Cosmetics Business 18 September 2018
    Digital & Social Media Marketing Manager – London - £45000Cosmetics BusinessCan you lead on digital marketing campaigns? This brand-new role within a well-established company is an excellent opportunity to become part of their social media revolution, as Digital &. Social Media Marketing Manager you will manage and maintain ...
  • The Dawn of the Platform Age: Digital Marketing Maturity at Last? - MarTech Series 18 September 2018
    MarTech SeriesThe Dawn of the Platform Age: Digital Marketing Maturity at Last?MarTech SeriesSo what does the digital marketing space look like when it reaches maturity? Well, as expected, there will be fewer players. Think of the automotive industry. Once characterized by hundreds of manufacturers, the auto industry today is dominated by only ...
  • Digital Marketing Agency, fishbat, Discusses the Digital Future of Customer Service - PR Newswire (press release) 17 September 2018
    Digital Marketing Agency, fishbat, Discusses the Digital Future of Customer ServicePR Newswire (press release)fishbat New York digital marketing agency is a full-service firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the ...
  • Mastering Your Digital Marketing - MinuteHack (blog) 17 September 2018
    MinuteHack (blog)Mastering Your Digital MarketingMinuteHack (blog)If you have recently started up a business, you are almost certainly aware that one of the first things you need to focus on is your digital marketing. The more that you can master your digital marketing, the more likely it is that you will be able to ...Nearly half […]
  • New digital marketing and social media conference to provide tips and tools to generate revenue - Australasian Leisure Management (press release) 17 September 2018
    Australasian Leisure Management (press release)New digital marketing and social media conference to provide tips and tools to generate revenueAustralasian Leisure Management (press release)A new digital marketing and social media conference, Click Engage Convert, will provide delegates with the opportunity to learn how to deploy the latest best-practice digital marketing and social media strategies, tips and […]

RSS From Marketing Land

  • Shopify now lets stores create AR experiences for iOS 12 18 September 2018
    The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a web browser. The post Shopify now lets stores create AR experiences for iOS 12 appeared first on Marketing Land.
    Robin Kurzer
  • Contextual ads are back (again) 18 September 2018
    A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience targeting. The post Contextual ads are back (again) appeared first on Marketing Land.
    Barry Levine
  • Sizmek re-enters TV ad space with an Advanced TV Initiative 18 September 2018
    The ad platform is now providing planning, deployment and reporting to connected, addressable and linear TV as it expands beyond web and in-app ads. The post Sizmek re-enters TV ad space with an Advanced TV Initiative appeared first on Marketing Land.
    Barry Levine
  • Marketing Day: Facebook slapped with EEOC complaint, Instagram launches shopping channel & more 18 September 2018
    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook slapped with EEOC complaint, Instagram launches shopping channel & more appeared first on Marketing Land.
    Debra Mastaler
  • Twitter finally brings back chronological timelines 18 September 2018
    Now that users can opt-out of the algorithm, the question for advertisers will be how it impacts their visibility on the platform. The post Twitter finally brings back chronological timelines appeared first on Marketing Land.
    Amy Gesenhues
  • Facebook rolls out new security features for US political candidate Pages 18 September 2018
    These latest security measures are launching as a pilot program for Facebook users connected to US political campaigns and party committees. The post Facebook rolls out new security features for US political candidate Pages appeared first on Marketing Land.
    Amy Gesenhues
  • Google is right; click-through and conversion rates kinda don’t matter 18 September 2018
    Say what? Turns out you may be focusing on the wrong things if you're fixated on click-through and conversion rates. Here are a number of reasons why. The post Google is right; click-through and conversion rates kinda don’t matter appeared first on Marketing Land.
    Andy Taylor
  • Keyword research strategies in a close-variant world 18 September 2018
    Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world. The post Keyword research strategies in a close-variant world appeared first on Marketing Land.
    Megan Taggart
  • Win more conversions with ‘The Marketing Automation Playbook’ 18 September 2018
    Marketing automation gives you the power to generate more leads, drive more sales and optimize your spend. It helps you target your customers with personalized communication based on their interests — so they receive the messages they actually want, not the messages you think they want. Marketing automation provides a wide range of tools and […]
    Digital Marketing Depot
  • Working with an AI vendor: How marketers can take the leap 18 September 2018
    Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to make sure everyone's on the same page. The post Working with an AI vendor: How marketers can take the leap appeared first on Marketing Land.
    Robin Kurzer

RSS From Moz Blog

  • Follow the Local SEO Leaders: A Guide to Our Industry’s Best Publications 17 September 2018
    Posted by MiriamEllis Change is the only constant in local SEO. As your local brand or local search marketing agency grows, you’ll be onboarding new hires. Whether they’re novices or adepts, they’ll need to keep up with continuous industry developments in order to make agile contributions to team strategy. Particularly if local SEO is new […]
    MiriamEllis
  • SEO Maturity: Evaluating Client Capabilities - Whiteboard Friday 14 September 2018
    Posted by HeatherPhysiocClients aren't always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you're trying to accomplish, but knowing your client's level of SEO maturity can help. In today's Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she's developed to help you […]
    HeatherPhysioc
  • Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist 12 September 2018
    Posted by MiriamEllisYour local business will invest its all in stocking shelves and menus with the right goods and services in advance of the 2018 holiday season, but does your inventory include the on-and-offline experiences consumers say they want most? Right now, a potential patron near you is having an experience that will inform their […]
    MiriamEllis
  • Visualizing Time: A Project Management How-To Using Google Sheets 11 September 2018
    Posted by R0bin_L0rdThe short version of this post: Project management is a vital part of our job as marketers, but planning and visualizing projects over time is hard, so I’ve created a set of Google Sheets to make that work easier for you. I’ve found this system helpful in a number of ways, so I’m […]
    R0bin_L0rd
  • SEO "Dinosaur" Tactics That You Should Retire - Whiteboard Friday 7 September 2018
    Posted by randfishIt's tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this week's Whiteboard Friday, Rand gently sets us straight and offers up a series of replacement activities that will go much farther toward moving the […]
    randfish
  • How We More than Doubled Conversions & Leads for a New ICO [Case Study] 5 September 2018
    Posted by jkuriaSummaryWe helped Repux generate 253% more leads, nearly 100% more token sales and millions of dollars in incremental revenue during their initial coin offering (ICO) by using our CRO expertise.The optimized site also helped them get meetings with some of the biggest names in the venture capital community — a big feat for […]
    jkuria
  • Internal Linking & Mobile First: Large Site Crawl Paths in 2018 & Beyond 3 September 2018
    Posted by Tom.CapperBy now, you’ve probably heard as much as you can bear about mobile first indexing. For me, there’s been one topic that’s been conspicuously missing from all this discussion, though, and that’s the impact on internal linking and previous internal linking best practices.In the past, there have been a few popular methods for […]
    Tom.Capper
  • Building Better Customer Experiences - Whiteboard Friday 31 August 2018
    Posted by DiTomasoAre you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this week's […]
    DiTomaso
  • The Long-Term Link Acquisition Value of Content Marketing 29 August 2018
    Posted by KristinTynskiRecently, new internal analysis of our work here at Fractl has yielded a fascinating finding: Content marketing that generates mainstream press is likely 2X as effective as originally thought. Additionally, the long-term ROI is potentially many times higher than previously reported. I’ll caveat that by saying this applies only to content that can […]
    KristinTynski

RSS From the Digital Marketing Institute

  • 5 Tips for Effective Influencer Outreach 18 September 2018
    Influencer outreach is a powerful alternative to traditional advertising and a very effective strategy for developing credibility and promoting awareness of your brand. An influencer is someone who has the ability to deliver your message and promote your brand to a large number of people. Since the audience already trusts the opinions of the influencer, […]
  • 9 Best Practices to Generate Backlinks to Your Website 14 September 2018
    When it comes to developing backlinks to your brand’s website, it can be frustrating, as it is a process that requires patience, work, and dedication. Gone are the days of simple SEO, where you could insert any link to your website anywhere on the web. For backlinks to be truly successful and 2018 and beyond, […]
  • 10 Effective Ways to Grow your Digital Career 13 September 2018
    Are you a marketing professional who is just starting out? Are you looking to advance your digital marketing career, but you're not quite sure which direction to take or how to move forward?If so, you should be continually improving your skills to get a competitive edge. But what's the best way to go about doing […]
  • What is the State of Digital Skills and Wages in Australia? 11 September 2018
    In Australia, there's a constant debate about the political landscape and its association with wages growth – or lack thereof – throughout the country. Although Australians are only defeated by Switzerland in terms of the wealthiest adults in the world, there's an emphasis on the lack of consistent wage growth for employed adults.Typically, over the last […]
  • 8 Ways Realtors Can Use Digital Marketing to Boost Sales 7 September 2018
    As a realtor, you may have experienced a major shift in the last ten years. Clients are beginning to buy houses in a different way, often beginning with online market research and a clear vision of precisely what they want out of their future home. For best-in-class realtors, digital marketing has come to the forefront […]
  • 20 Influencer Marketing Statistics that Will Surprise You 5 September 2018
    As social media becomes a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram models, Twitter personalities and YouTube stars for advice and recommendations on purchasing decisions. These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out 86% of them used influencer marketing […]
  • Which Countries Have the Most Demand for Digital Marketers? 4 September 2018
    Around the world, the ways we access information, communicate with one another and carry out day-to-day tasks such as banking are increasingly taking place solely online. With over half of the world’s population using the internet, it’s no wonder that the demand for highly skilled digital marketers is growing.For digital marketers and marketing graduates, this […]
  • How to Produce Shareable Content 31 August 2018
    Every day, about two million blog posts are published and being shared on social media hundreds of millions of times. Pumping out fresh content is only part of the battle. If you want your brand to grow, it takes a lot more thought and effort.It's crucial to stand out from the crowd in order to […]
  • 5 Tips to Boost Your Social Media Activities 29 August 2018
    Are you a digital marketing specialist who’s curious about how to get more engagement out of social media? Or perhaps you’ve been in digital marketing for a while, but having a hard time keeping up with changing trends? Whether you're running your own business, specializing in boosting other people's businesses, or even starting out designing a personal […]
  • 9 Essential Reports for Sales Managers 28 August 2018
    A good sales manager understands the value of different types of sales reports. Reports can help your sales reps deepen their knowledge of how prospects can best make use of your product along with their ability to come up with a customized plan to help prospects reach their goals. After all, these are the primary reasons […]

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