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  • The social connection to your dental practice's digital marketing plan - Dental Economics 17 October 2017
    The social connection to your dental practice's digital marketing planDental EconomicsSocial media isn't a standalone solution for online dental practice marketing. Social media should be part of a comprehensive digital marketing strategy, and it doesn't have to be expensive. Expecting to watch your practice take off after you begin ...and more »
  • Brush up on your digital marketing skills Nov. 14–16 at DigiMarCon - Technical.ly Brooklyn 17 October 2017
    Technical.ly BrooklynBrush up on your digital marketing skills Nov. 14–16 at DigiMarConTechnical.ly BrooklynInterested in attending a three-day digital marketing convention without having to take time off and make travel arrangements? DigiMarCon, the digital marketing event held live online and on demand (and sometimes on a boat), is coming to Wilmington Nov.
  • Unify Enhances Partner Program with Improved Digital Marketing Platform - PR Newswire (press release) 17 October 2017
    Unify Enhances Partner Program with Improved Digital Marketing PlatformPR Newswire (press release)BOCA RATON, Fla., Oct. 17, 2017 /PRNewswire/ -- As part of its drive to continually improve its Partner Program, Unify, the Atos brand for communications software and services, today announced new enhancements to its partner marketing platform, Digital ...and more »
  • L'OREAL, Tencent to make digital marketing 'beautiful' - Enterprise Innovation 17 October 2017
    Enterprise InnovationL'OREAL, Tencent to make digital marketing 'beautiful'Enterprise InnovationBeauty and social media are becoming more integrated in China. In a recent Joint Business Partnership (JBP) agreement renewal, Tencent and L'OREAL agreed to explore new ways to use digital marketing to promote beauty. The original agreement was ...
  • How Small Businesses Can Embrace Technology To Grow Their Company Using Digital Marketing - Forbes 16 October 2017
    ForbesHow Small Businesses Can Embrace Technology To Grow Their Company Using Digital MarketingForbesRespect the impact of technology on your business. When I started my agency 10 years ago, I sought out to help businesses through digital marketing. This was before Facebook Live, Facebook Groups, WhatsApp, Instagram and Snapchat. Google, Facebook ...
  • Traditional marketing vs. digital marketing - YourStory.com 15 October 2017
    YourStory.comTraditional marketing vs. digital marketingYourStory.comIt's been quite a while since the debate of traditional marketing vs. digital marketing has been going on. Although both have their own perks, it can be tough to choose one. Marketing is an indispensable part of any business which one cannot ignore. A ...
  • Digital marketing workshop helps Utah County startups - Daily Herald 15 October 2017
    Daily HeraldDigital marketing workshop helps Utah County startupsDaily Herald97th Floor, a digital marketing company located in Lehi, regularly offers these free workshops to small business owners as part of its partnership with the Pledge 1% nonprofit organization. Schroeder said in their work with clients, they saw the ...
  • 7 Digital Marketing Strategies for Franchises (Infographic) - Entrepreneur 15 October 2017
    Entrepreneur7 Digital Marketing Strategies for Franchises (Infographic)EntrepreneurHere's how to use the power of search, social media, email and more to increase your visibility.and more »
  • 10 thrilling digital marketing stats we've seen this week - Econsultancy (blog) 13 October 2017
    Econsultancy (blog)10 thrilling digital marketing stats we've seen this weekEconsultancy (blog)It's that time of the week when we regale you with some glorious digital marketing stats. This week's roundup includes news about ecommerce reviews, CRO, AI, and digital payments. Be sure to head on over to the Internet Statistics Compendium for lots more.
  • Five Technologies That Could Change Digital Marketing Forever - Forbes 12 October 2017
    ForbesFive Technologies That Could Change Digital Marketing ForeverForbesImagine being the marketing team that took a real shot at Yik Yak as it became the biggest craze on college campuses a couple years ago, only to see it completely defunct now. But technologies that serve a real need, yet are slower moving, do deserve ...

RSS From Marketing Land

RSS From Moz Blog

  • Google Shares Details About the Technology Behind Googlebot 16 October 2017
    Posted by goralewiczCrawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t exist in the “SEO = backlinks” era from a few years ago. With this […]
  • Does Googlebot Support HTTP/2? Challenging Google's Indexing Claims – An Experiment 16 October 2017
    Posted by goralewiczI was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert’s question? He asked... Can Googlebot crawl using HTTP/2 protocols? You may be asking […]
  • Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday 13 October 2017
    Posted by randfishHave your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its […]
  • Do iPhone Users Spend More Online Than Android Users? 11 October 2017
    Posted by MartyMeanyApple has just launched their latest flagship phones to market and later this year they'll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $999. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply […]
  • How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level 10 October 2017
    Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor's backlinks. Today, we're welcoming back Next Level veteran Jo Cameron to show you how to find low-quality pages on your site and decide their new […]
  • Listen to MozPod, the Free SEO Podcast from Moz 9 October 2017
    Posted by BrianChildsWe're marketers. We know from firsthand experience that there aren’t enough hours in the day to do everything that needs to get done. And that's even more true once you commit to leveling up and learning new skills. The learning curve for developing digital marketing skills can be steep, and staying informed as […]
  • Yes, Competitors Can Edit Your Listing on Google My Business 9 October 2017
    Posted by JoyHawkinsI decided to write this article in response to a recent article that was published over at CBSDFW. The article was one of many stories about how spammers update legitimate information on Google as a way to send more leads somewhere else. This might shock some readers, but it was old news to […]
  • Getting SEO Value from rel="nofollow" Links - Whiteboard Friday 6 October 2017
    Posted by randfishPlenty of websites that make it easy for you to contribute don't make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there's a few ways around it. In today's Whiteboard Friday, Rand shares five tactics to help […]
  • New Findings Show Google Organic Clicks Shifting to Paid 5 October 2017
    Posted by Brian_WOn the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has dropped […]

RSS From the Digital Marketing Institute

  • Content Marketing Trends to Watch Out for in 2018 11 October 2017
    Content marketing was rated as the most important technique for driving incremental sales in 2017, according to Smart Insights. In an industry that’s all about experimentation, some key trends stood out this year and paved the way for next year’s content marketing best practices. Here are 6 trends to watch out for in 2018.
  • How Influencer Marketing Can Pump Up Your Content Strategy 10 October 2017
    Most marketers are familiar with the concept of influencer marketing - the strategy of marketing to a select group of individuals, such as consultants, bloggers, or industry analysts who influence your buyer’s decisions. In fact, according to  a recent study comprised of marketers from a variety of industries, 94 percent believe influencer marketing is an […]
  • 17 Types of Posts You Can No Longer Promote on Facebook 9 October 2017
    Facebook is cutting back on the types of ad formats your brand can promote. In an effort to make Facebook advertising more effective, the company announced on September 15th that it would be putting restrictions in place. These restrictions remove the ability for brands to take any post published on their Pages and pay Facebook […]
  • 11 Social Media Tools Every Content Creator Needs 6 October 2017
    To the outside world, creating posts for social media may seem easy. Marketers and brands around the world know there’s more to social media content creation and editing than meets the eye. From choosing the perfect image to represent your point of view, to writing Twitter updates with the perfect hashtag and tone of voice, […]
  • The Beginner’s Guide to Evergreen Content 4 October 2017
    What is evergreen content and how can you leverage it for your content marketing strategy? Put simply, it's content that retains relevance, it's not time sensitive and continues to drive traffic long after it is first published. Read our comprehensive guide to understand what formats complement this approach to content generation and how you can make […]
  • 5 Social Media Trends to Prepare You for 2018 3 October 2017
    2017 has been a big year for social media. Twitter has seen a 280 character upgrade, visual platforms such as Instagram and Snapchat continue to expand (with rumours of an upcoming 4x4 layout surrounding Instagram), and live stream video is proving to be one of the most engaging formats for reaching an audience. With only three months […]
  • How to Create an Effective Digital Marketing CV 28 September 2017
    Struggling to get noticed? Moving up as a professional in the world of digital marketing can be a serious challenge - one that requires a mix of creativity and strategic thinking to overcome.Use these five tactics to improve your CV and stand out from other digital marketing applicants.
  • What Skills Do I Need to be a Product Marketer? 25 September 2017
    According to CEB Global, 58 percent of consumers have tried a new brand in the last three months that they didn’t even know about a year ago. And while it takes an entire marketing team to bring new customers in, product marketers have one of the biggest roles to play. Check out our comprehensive list […]
  • 6 Ways to Create Shareable Content 21 September 2017
    Content can make or break a brand. Inappropriate, offensive or out-of-touch content can give your brand a bad name and scare off customers, while great content helps you connect with your audience, build positive brand associations and increase revenue for your company. But even great content has to be shared to be seen. So how […]
  • Creating a Data-Driven Marketing Strategy 18 September 2017
    To ensure your marketing department is effectively contributing to your business, you need an actionable, data-driven strategy. Data can reveal the strengths and weaknesses of every part of your business, allowing you to make strategic decisions that help your marketing efforts become more successful. Here are 5 steps you can take to ensure you’re using […]

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