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  • What to Do When a New Potential SEO Client Contacts You 16 January 2018
    Posted by dohertyjfEditor's note: We originally published a different article by mistake due to an oversight and a valuable lesson in the dangers of copy-paste; you can see it live here. We truly apologize for the error. If you’re an agency owner or solo consultant, you’re probably constantly thinking about getting new clients. And we’re […]
  • Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday 12 January 2018
    Posted by randfishMany of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that […]
  • 9 Predictions for SEO in 2018 11 January 2018
    Posted by randfishFor the last decade, I've made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today's the day of reckoning, to grade my performance from 2017 and, if the tally is high enough, […]
  • How to Troubleshoot Local Ranking Failures [Updated for 2018] 10 January 2018
    Posted by MiriamEllisI love a mystery… especially a local search ranking mystery I can solve for someone. Now, the truth is, some ranking puzzles are so complex, they can only be solved by a formal competitive audit. But there are many others that can be cleared up by spending 15 minutes or less going through […]
  • Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO 9 January 2018
    Posted by rMaynes1The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource for implementation. SEO must be a priority. However, convincing the company executives to prioritize […]
  • SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? - Whiteboard Friday 5 January 2018
    Posted by randfishIn an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there's danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities […]
  • How to Optimize Your Google My Business Listing 3 January 2018
    Posted by sherrybonelliAn important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this […]
  • How Does Mobile-First Indexing Work, and How Does It Impact SEO? 2 January 2018
    Posted by bridget.randolphWe’ve been hearing a lot about mobile-first indexing lately, as the latest development in Google’s ever-continuing efforts to make the web more mobile-friendly and reflect user behavior trends. But there’s also a lot of confusion around what this means for the average business owner. Do you have to change anything? Everything? If your […]
  • How to Rank in 2018: The SEO Checklist - Whiteboard Friday 29 December 2017
    Posted by randfishIt's hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you've got to have a good handle on a wide variety of detailed subjects. This edition of Whiteboard Friday covers a nine-point checklist of the major items you've got to […]

RSS From the Digital Marketing Institute

  • 5 Essential Tips for a Successful Content Marketing Strategy 15 January 2018
    A successful content marketer knows that a . Here, we’ll outline some of the key areas that any content manager or strategist need a solid understanding of in order to run a successful digital marketing campaign.
  • 7 Ways to Boost Your Email Marketing Click-Through Rate 13 January 2018
    Email is one of the simplest and most effective ways to connect with your current and potential customers. No matter who you’re reaching out to, you only have seconds to capture their attention of the reader in what is most likely a busy inbox. Well, therein lies the challenge. In this blog, we outline a few strategies […]
  • The Essential Guide to Social Media Targeting 12 January 2018
    Social media is fun, easy, and a great way to be creative while offering a glimpse of your personal life and business activities but to do it really well, you actually need to develop a strategy.Here are some actionable tips and tricks that you can use to develop your social media strategy to increase conversions […]
  • Traits of a Highly Successful Digital Marketing Manager 11 January 2018
    It's easy to get to grips with some basic digital marketing strategies and techniques through online resources and training programs. But what does it take to be a successful digital marketing manager? Those who wish to pursue this career must understand that this is a particularly demanding job that requires years of experience in the […]
  • The Anatomy of a Digital Marketing Agency 10 January 2018
    Today, digital marketing agencies are commonplace. These fast-paced, target driven environments have a decidedly less formal and structured air with plenty of flexible or remote positions available.If you’re interested in a career at a digital agency or are considering a move to digital marketing, this blog provides a comprehensive overview of where you should focus […]
  • How to Write Powerful Product Descriptions That Convert 9 January 2018
    You may be adept at writing copy through the sales funnel, but have you had a lot of experience writing product descriptions that really reach consumers? In some ways, it’s not that different from writing other forms of copy. But you’ll want to hone in on some specific tips in order to get this copy […]
  • How AI is Changing Digital Marketing 7 January 2018
    AI is a term that encompasses different approaches and technologies that are set up to “think” like humans. It is already incorporated into many technologies you probably already know about, such as voice recognition and chatbots.Here, we’ll introduce just a few of the fascinating elements and applications of AI technology, and explain why it’s about […]
  • The 7 Key Elements of a Stellar Social Media Campaign 6 January 2018
    You probably already know that having a cohesive and well-integrated social media strategy is, at least for most businesses, truly integral to any digital marketing strategy. But most people would also agree that there are so many social media platforms and activities these days, it’s difficult to know where to focus our energy. This likely […]
  • How to Write SEO Optimized Copy 5 January 2018
    On a basic level, it’s not too hard to make your content more keyword rich, but in order to make it really shareable, it actually has to be of high quality and engaging. Creating readable content that is also SEO-friendly is really the optimal goal no matter what your role or industry you're in.Read on […]
  • How to Make the Move From Traditional to Digital Marketing 4 January 2018
    It can be daunting as an established traditional marketer to adapt to the new technologies and approaches of the digital marketing industry. Key platforms and best practices can shift rapidly, leaving even the most experienced marketer feeling adrift. If you’re considering upskilling or moving from traditional to digital marketing, this blog will provide you with an […]

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