Digital Marketing

RSS Headlines | Digital Marketing

  • This RSS feed URL is deprecated 17 November 2018
    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
  • The best digital marketing stats we've seen this week - Econsultancy (blog) 16 November 2018
    Econsultancy (blog)The best digital marketing stats we've seen this weekEconsultancy (blog)This particular roundup includes news about ad spend, AR, Christmas retail, and tonnes more. Check out the all-new Internet Statistics Database too, as it's chock-a-block full of cool stuff. Please enjoy.
  • A Wine Sales Trainer Pits Her Views Against Digital Marketing - Forbes 16 November 2018
    ForbesA Wine Sales Trainer Pits Her Views Against Digital MarketingForbesAccording to Lynda Paulson, there's an old story in Napa/Sonoma wine countries: “Louis Martini told his tasting staff, 'if I catch you making a sales pitch for our wine, you will be fired.' Selling was thought of as not necessary, even rude; if they ...
  • VIDEO: Hilton on loyalty, millennials and digital marketing - PhocusWire 16 November 2018
    PhocusWireVIDEO: Hilton on loyalty, millennials and digital marketingPhocusWireShe also offers her take on Hilton's growth strategy, distribution, loyalty programs, millennial travelers, building trust with guests and digital marketing – including which channels she'll be spending more on in the coming year. See the full video ...
  • How Is AI Disrupting the Digital Marketing Sector? - CIOReview 16 November 2018
    CIOReviewHow Is AI Disrupting the Digital Marketing Sector?CIOReviewArtificial Intelligence and digital marketing have become the talk of the town and are trending and making immense news in distinct fields with its demands. With the ability to gather data, analyze it, apply it and then comprehend it, AI is working ...
  • Iceland's digital marketing exemplar is no festive monkey business - Diginomica 16 November 2018
    DiginomicaIceland's digital marketing exemplar is no festive monkey businessDiginomicaThere's much excitement in the UK this week about a major turn of events that has divided the nation. No, not Brexit – we're all heartily sick and tired of that, whichever side you voted for. No, this is far more important to the national psyche – […]
  • Three Effective Digital Marketing Strategies For Law Firms - Forbes 15 November 2018
    ForbesThree Effective Digital Marketing Strategies For Law FirmsForbesIn my experience managing accounts for a variety of legal clients, there are several key aspects of a digital marketing campaign that should be emphasized for success. Organic Results. Organic results mean that the people searching do not type in names ...
  • Digital Marketing Tips for Veterinary Practices - VMD Today 14 November 2018
    VMD TodayDigital Marketing Tips for Veterinary PracticesVMD TodayDigital marketing is changing the way veterinary practices promote their businesses. It is a new frontier for some practice owners, and other entrepreneurs may not be reaching as many tech-savvy clients as they would like. In a presentation at the NY ...
  • Use Real Results And ROI To Communicate The Importance Of Digital Marketing - Forbes 14 November 2018
    ForbesUse Real Results And ROI To Communicate The Importance Of Digital MarketingForbesEarly in my career, I worked in an office for a 100-year-old company that had made its name using print marketing and telemarketing as its staple marketing strategies. In our conversations about marketing, my boss readily acknowledged that the CAN-SPAM ...
  • Facebook Attribution deep dive: Democratizing attribution for digital marketers - Marketing Land 12 November 2018
    Marketing LandFacebook Attribution deep dive: Democratizing attribution for digital marketersMarketing LandAs investment in digital marketing continues to increase, we have seen significant fragmentation in the channels marketers are using to reach their target consumers. In step with the diversification of channels, buyer journeys have become more ...

RSS From Marketing Land

  • Marketing Day: Pinterest retailer partnerships, the smart speaker market, Facebook Ads 16 November 2018
    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Pinterest retailer partnerships, the smart speaker market, Facebook Ads appeared first on Marketing Land.
    Amy Gesenhues
  • Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy 16 November 2018
    This holiday season, the social media platform has developed special gift-finding tools exclusively for Macy's, Lowe's, Kohl's and Etsy. The post Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy appeared first on Marketing Land.
    Amy Gesenhues
  • PureCars launches an attribution platform just for car dealerships 16 November 2018
    The auto dealer-focused online marketing platform says this new solution is the first to solve dealers' unique problem of attribution. The post PureCars launches an attribution platform just for car dealerships appeared first on Marketing Land.
    Barry Levine
  • Unlock multi-touch attribution with CRM campaign tracking 16 November 2018
    If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline transaction point. The post Unlock multi-touch attribution with CRM campaign tracking appeared first on Marketing Land.
    Heather Cooan
  • Analyst: Amazon Echo owns 75 percent of global smart speaker market 16 November 2018
    Google had beaten Amazon in device shipments in the previous two quarters. The post Analyst: Amazon Echo owns 75 percent of global smart speaker market appeared first on Marketing Land.
    Greg Sterling
  • Driving sales and profits with Facebook Ads 16 November 2018
    This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads, but how it can also be a place to find some winning B2B strategies. The post Driving sales and profits with Facebook Ads appeared first on Marketing Land.
    Joe Martinez
  • Marketing Day: Survey for digital agencies, new Instagram shopping features, AMP Story ads 15 November 2018
    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Survey for digital agencies, new Instagram shopping features, AMP Story ads appeared first on Marketing Land.
    Amy Gesenhues
  • Help us understand how digital agencies are evolving: Take our survey 15 November 2018
    If you work at a digital agency, we want to hear from you. The post Help us understand how digital agencies are evolving: Take our survey appeared first on Marketing Land.
    Ginny Marvin
  • Use predictive personalization to drive increased conversion rates 15 November 2018
    Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences. It’s not a rare request. In fact, it’s a fundamental principle of marketing. Why is it a conundrum? Because you’re being asked to make one size fit all of your visitors. Think about […]
    Digital Marketing Depot
  • Instagram unveils 3 new shopping features ahead of holidays 15 November 2018
    Users will now be able find products via a business profile or video and save to a shopping collection. The post Instagram unveils 3 new shopping features ahead of holidays appeared first on Marketing Land.
    Amy Gesenhues

RSS From Moz Blog

  • YouTube SEO: Top Factors to Invest In - Whiteboard Friday 16 November 2018
    Posted by randfishIf you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open […]
    randfish
  • What Do You Do When You Lose Organic Traffic to Google SERP Features? 14 November 2018
    Posted by Emily.PotterGoogle’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the […]
    Emily.Potter
  • The Advanced Guide to Keyword Clustering 13 November 2018
    Posted by tomcasanoIf your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. To grow your organic traffic, you need your content to […]
    tomcasano
  • The Difference Between URL Structure and Information Architecture - Whiteboard Friday 9 November 2018
    Posted by willcritchlowQuestions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us […]
    willcritchlow
  • What the Local Customer Service Ecosystem Looks Like in 2019 5 November 2018
    Posted by MiriamEllisEverything your brand does in the new year should support just one goal: better local customer service. Does this sound too simple? Doesn’t marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time for a change of business […]
    MiriamEllis
  • How Do Sessions Work in Google Analytics? - Whiteboard Friday 2 November 2018
    Posted by Tom.CapperOne of these sessions is not like the other. Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it's integral that we're aware of just how that data works.In this week's edition of Whiteboard Friday, we […]
    Tom.Capper
  • Building Links with Great Content - Natural Syndication Networks 29 October 2018
    Posted by KristinTynskiThe debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers. Getting these links is not possible via:Link exchangesBuying linksPrivate Blog Networks, or PBNsComment linksPaid native content or sponsored postsAny other method you may have encounteredThere is […]
    KristinTynski
  • Log File Analysis 101 - Whiteboard Friday 26 October 2018
    Posted by BritneyMullerLog file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Click on the whiteboard image […]
    BritneyMuller
  • Can You Still Use Infographics to Build Links? 24 October 2018
    Posted by DarrenKingmanContent link building: Are infographics still the highest ROI format?Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are. For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. […]
    DarrenKingman

RSS From the Digital Marketing Institute

  • 10 Remarkable Digital and Social Selling Facts 15 November 2018
    As the way we interact with our world changes, so do the habits of consumers. The Internet changed the game by providing users with instantly accessible information. Twenty years ago we relied on analogue methods, such as telephone calls and word-of-mouth research to inform buying decisions. Now, we lean heavily on digital spaces, which can […]
  • How Good is a Career in Digital Marketing? 13 November 2018
    In a world that is digitally transforming, brands, businesses and organizations are turning to the rapidly evolving field of digital marketing to promote their products or services, tell their story and spark meaningful, potentially lifelong connections with potential prospects. And that means that digital marketing jobs are in hot demand.
  • 5 of The Most Effective Thanksgiving Digital Marketing Campaigns 9 November 2018
    The seasonal period, or 'Golden Quarter', is upon us and with Thanksgiving just around the corner, now is the time for you as a brand, to build awareness, grow your audience and boost your bottom line.
  • How Can I (Easily) Get a Job in Digital Marketing? 8 November 2018
    With an incredible demand for talent spurred on by a significant digital skills gap, digital marketing skills are much sought after by businesses across industries. But, despite for a growing demand for skills in this area, the digital marketing realm is incredibly competitive - meaning that to land a job as a digital marketer, with […]
  • How to Use LinkedIn Video for Social Selling 6 November 2018
    LinkedIn is the world's biggest and best professional social media platform, and it is only in 2017 that it finally allowed for the embedding of videos on the platform from all of its users, rather than from a select few influencers.
  • What Qualifications Do You Need for a Digital Marketing Job? 5 November 2018
    Digital marketing is in a state of constant flux which means that every year, innovations, technologies and disruptive concepts change the playing field, meaning, that to make it as a digital marketer in the long-term, you have to evolve with the times.
  • 5 Tactics to Get Great Customer Reviews 1 November 2018
    Every successful marketer who’s ever lived knows that word-of-mouth advertising trumps all when it comes to generating new business. When your prospective customers or clients hear the opinions of others that have already done business with you, it creates a perception and influences decision-making in a way regular advertising never could. 
  • 3 Ways to Grow Your E-Commerce Conversion Rates 30 October 2018
    Whether you’re selling your latest e-book to accompany your online business or are simply looking for creative ways to get people interested in your newest product, the success of your e-commerce store relies heavily on your conversion rates and how effective your current e-commerce platform is at getting your digital or tangible products in the […]
  • How to Become a Freelance Digital Marketer 26 October 2018
    The increasing hyperconnectivity of the digital world has broken down both physical and geographical barriers in many industries, meaning that people can produce work and remain productive wherever they are in the world, at any time. And digital marketing is no exception.
  • 7 Ways to Increase Sales Using SEO 25 October 2018
    The survival of every business depends on sales, and in the modern climate, increasing sales requires having a strong digital presence. In 2017, E-commerce accounted for $2.3 trillion in global sales, and that number is expected to increase to $4.88 trillion by 2021.

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