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  • This RSS feed URL is deprecated 20 March 2018
    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
  • Instagram launches Shopping in the UK - MobileMarketing Magazine 20 March 2018
    MobileMarketing MagazineInstagram launches Shopping in the UKMobileMarketing MagazineWhether it's a local artisan, florist or clothing store, shopping directly on Instagram has never been easier." The feature is also rolling out to brands and retailers in Australia, Brazil, Canada, France, Germany, Italy and Spain, as Instagram aims to ...and more »
  • Future of stores like Toys 'R' Us depends on companies' ability to adapt, says marketing prof - CBC.ca 19 March 2018
    CBC.caFuture of stores like Toys 'R' Us depends on companies' ability to adapt, says marketing profCBC.ca'I think they need to be more Madonna — they need to keep reinventing themselves.' CBC News Posted: Mar 19, 2018 7:32 PM ET Last Updated: Mar 19, 2018 7:32 PM ET. Nicole Rourke is a professor of marketing at […]
  • Crafting brands: shaping the stories behind beverage marketing - The Drum 19 March 2018
    The DrumCrafting brands: shaping the stories behind beverage marketingThe DrumContinuing a series focused on industry craft, Fine partner and chief strategist Josh Kelly looks at how a craft mindset has come to define the beverage industry and influence all aspects of branding, from making to serving, and (most of all) how ...
  • Panadol's Irishness promoted by GSK in flag-flying in-store campaign - Irish Times 19 March 2018
    Irish TimesPanadol's Irishness promoted by GSK in flag-flying in-store campaignIrish TimesGlobal healthcare giant GSK will highlight the “Irishness” of Panadol through a new in-store marketing campaign designed to ensure potential customers know the paracetamol brand is made in Ireland. Dave Barrett, country manager of consumer healthcare ...
  • Lidl hires The Martin Agency for new advertising campaign - Richmond.com 19 March 2018
    Richmond.comLidl hires The Martin Agency for new advertising campaignRichmond.comThe Germany-based grocery chain, which opened its first U.S. stores last summer, has hired Richmond-based The Martin Agency to develop an advertising campaign that takes aim at competitor's higher prices. The “Don't Let Them Waste Your Money” ad ...
  • You vs. data: Where people fit in modern retail marketing strategy - MarTech Today 16 March 2018
    MarTech TodayYou vs. data: Where people fit in modern retail marketing strategyMarTech TodayThis program requires lockstep coordination of data between marketing, e-commerce, brick-and-mortar stores, supply chain and merchandising. Same with local inventory ads — an initiative that requires data onboarding technology and processes to succeed ...
  • M-PACT Show Hints at the Future - Convenience Store Decisions 16 March 2018
    Convenience Store DecisionsM-PACT Show Hints at the FutureConvenience Store DecisionsMatthews explained that c-store should determine if they are food or petroleum oriented. To make a stronger case, retailers should tie in their brand name, logo design and signature offerings to reflect the message they hope to convey to customers. To ...
  • Biscuitville names new president | Local Business | journalnow.com - Winston-Salem Journal 13 March 2018
    Winston-Salem JournalBiscuitville names new president | Local Business | journalnow.comWinston-Salem JournalBiscuitville has appointed Kathie Niven as the company's new president.Biscuitville Names Kathie Niven New President - Restaurant News ...QSR magazineKATHIE NIVEN NAMED PRESIDENT OF BISCUITVILLEYes! WeeklyMt. Airy News | Biscuitville taps new president, vpMount Airy Newsall 1 news articles »
  • McDonald's PH posts another year of double digit sales growth in 2017 - Inquirer.net 3 March 2018
    Inquirer.netMcDonald's PH posts another year of double digit sales growth in 2017Inquirer.netApart from new store openings, menu innovations and local store marketing activities allowed McDonald's Philippines to reach P42.6 billion system wide sales in 2017 or 14% increase over the prior year. This represents consistent double digit sales ...

RSS From Dex Media

  • [Lead Nurturing Essentials] How to Spot Buying Signals 19 March 2018
    If you had to choose, would you say your success rests on your ability to answer the phone and take orders or appointments? Or do you make more money based on your ability to nurture leads into paying, loyal customers? Think about how you know when a prospect is ready to buy. What signals or […]
    Lauryn Johnson
  • Which Social Media Is Best for Live Videos? Our Top Live Video Tips 14 March 2018
    There are two types of video I absolutely have to watch live, in real time – sports, and The Bachelor. Call me old fashioned, but some things are just best enjoyed in the moment. When I’m watching football, I want to know I’m reacting to that missed catch or insane interception at the exact same […]
    Lauryn Johnson
  • Do You Have a Sticky Website? How to Get Consumers Stuck on Yours 6 March 2018
    What on Earth does the word “sticky” have to do with your business website? If you’re like me, the only positive association I have with the word is with…ooey gooey marshmallows. Otherwise, what comes to mind are traumatic incidents with super glue and times I’ve stepped in gum (ugh!). What is a sticky website? Why […]
    Lauryn Johnson
  • Get to Know Google’s Local Pack and How to Optimize for Local Search 28 February 2018
    Is your business optimized for online local search? Do your customers typically live or work closeby? For most of our small business clients, local search contributes heavily to their ability to get found and chosen online. And when it comes to “near me” searches, the 800-lb. gorilla in the space is Google (specifically Google My […]
    Lauryn Johnson
  • 9 Easy Ways to Make Your Small Business Email Marketing More Professional 26 February 2018
    Think about how you keep in touch with your contacts and customers. Is it typically by phone, text, email, direct mail, your business website, social media…or another channel? Which is easiest for you? Which is most convenient for them? In a recent survey of consumers who buy from small businesses, 60% of respondents chose email as […]
    Lauryn Johnson
  • How Much Do Facebook Ads Cost? You Could Be Overpaying 22 February 2018
    Here’s the deal: Facebook advertising does not have a set cost. It’s all based on competition – what you’re willing to spend to get noticed compared to other businesses competing for the same attention. Tons of factors contribute to exactly how much Facebook ads cost, including your industry, how big your target audience is, how […]
    Lauryn Johnson
  • Demystifying Landing Pages – How They Differ from Your Website, and When to Use Each 19 February 2018
    “Why do I need a website for my small business when I have social media business profiles?” If you’ve asked this question before, you’re not alone. As of a little over a year ago, 56% of small businesses still didn’t have a website. And to be frank, that statistic isn’t all that startling. We hear […]
    Hillary Fortin