Examples of advertising date all the way back to the 16th century. Since then, we’ve seen advertising methods and techniques transform as a result of inventions like the printing press, television, and of course, the age of the internet.
And while digital reigns supreme, there is still much we can learn from vintage ads and successful campaigns of the past.
Utilizing vintage ad techniques allows marketers to harp on the power of nostalgia. Nostalgia marketing is a powerful tool, especially amongst millennials, as it evokes a sentimental craving of the past, appealing to the audience on an emotive level.
Invaluable created this neat infographic that describes some of the most effective vintage ad techniques that you can use to reach your audience today. Draw inspiration from these successful marketing campaigns and examples from the past.