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  • ‘With technology, you can tell which 50% of advertising is working’ – Fuji Xerox’s Susie Wong 20 December 2019
    Through the year, the role of chief marketing officers – especially global CMOs – has come in for a lot of questioning. What’s your take on the evolution of the role? “The traditional CMO was the creative storyteller or chief marketing communications person. The responsibilities were brand building and creative. And what was required of […]
    Ravi Balakrishnan
  • Thank you – and goodbye 19 December 2019
    By now, you will have seen the news. We are pulling down the shutters permanently and closing up shop at Mumbrella Asia.  Judging by the comment thread that followed the article by Mumbrella co-founder Tim Burrowes announcing the closure – there’s a mix of the sad, the mad and the glad (we never won over […]
    Dean Carroll
  • Havas Group India acquires experiential agency Shobiz 19 December 2019
    Havas Group India has acquired Shobiz, an experiential specialist agency. This marks its third acquisition in the country this year after user experience specialist Think Design and digital agency Langoor.  The Mumbai-headquartered Shobiz was founded in 1982, and employs over 300 professionals across five officers in India.   The announcement: Havas Group today announced its third […]
    Ravi Balakrishnan
  • Three GroupM agencies make it to the top five in COMvergence report 19 December 2019
    According to COMvergence projections, GroupM has crossed over $50 billion in annual billings for the first time. In addition three of its agencies were in the global top five: Mindshare at two, Mediacom at four and Wavemaker at five. MediaCom claims the highest growth in the top 10 at 6.8%. The announcement: GroupM, WPP’s media […]
    Ravi Balakrishnan
  • ‘Coke Studio Pakistan has thrived by having an angle no other music show had’ – Coca-Cola’s Sadaf Zarrar 19 December 2019
    At the 12 season mark, Coke Studio Pakistan is among the longest running branded content initiatives. Why do you believe it has done so well there?   “At the time the show began in 2007, the people of Pakistan needed something that spoke to how rich, diverse and progressive their culture was; a narrative that was […]
    Ravi Balakrishnan
  • India-based automaker Maruti Suzuki launches music video to build its Nexa brand 18 December 2019
    India-based automaker Maruti Suzuki has released a promotional video under its Nexa Music label called ‘Watcha Doin To Me’.  Nexa was launched as a dealership for more premium cars in the Maruti Suzuki range in 2015. The company intends to transform it into a lifestyle brand. Part of the effort is launching a vertical to […]
    Ravi Balakrishnan
  • Beam Suntory creates ‘Happy Hour Makeup’ for the Philippines 18 December 2019
    Japanese alcohol company Suntory has come up with a cosmetic range to promote its the low-alcohol content Horoyoi canned beverage, called ‘Happy Hour Makeup’. Created by Soho-Square Ogilvy Philippines and Beam Suntory, the range includes ‘Happy Hour’ blush, ‘Say Cheers’ liquid lipstick and ‘Glow Home’, a liquid highlighter. The goal is to induce the flushed […]
    Ravi Balakrishnan

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