Getting the word out about your business is crucial. This category focuses on cost-effective advertising and promotional strategies that can boost your business’s visibility and reach, from traditional methods to affiliate marketing and seasonal marketing campaigns.
Google Adwords is pretty effective in that it allows you to reach people exactly when they’re looking for something online. Believe me, leads don’t get any hotter than that! This means they’re looking for some real answers or looking for a specific solution to a problem (or an emergency). In many cases, they’re even looking…
Facebook offers an advertising system similar to Google‟s Adwords platform. You can easily select who your target audience is, set a daily budget and also measure your results. You also have the option of choosing to pay based on the number of times your ad appears or to pay for clicks. However, unlike Google, Facebook…