For purposes of our discussions, let’s have a look at a sample brand we put together to aid us in our small business marketing examples.

Let’s say our company is a local neighborhood bakery that only creates made-to-order custom cake creations for weddings, birthday parties, and other celebrations.

This cake shop is located in Amadeo in the province of Cavite, Philippines. And the town of Amadeo is just a stone’s throw away from Tagaytay City, a well-known tourist destination, which also makes it popular for folks who want to get married or families celebrating a big birthday or anniversary.