Tools and Online Services For The Modern-Day Small Business Marketer

A busy small business owner working on marketing on laptop | A featured photo from "Tools and Online Services For The Modern-Day Small Business Marketer" by Big Country Marketing |

Any small business owner or marketing manager that today’s marketing entails a ton of mostly tedious and repetitive work. Fortunately, however, there’s a good number of marketing tools and online services that can be employed to make the job so much easier.

Here’s a list of available software, WordPress plugins, online platforms, and other services that can help with your small business marketing. This massive list of tools we put together covers many aspects of marketing a small business including:

  • Analytics and Reporting
  • Audio/Video Production
  • Content Marketing
  • Email and Outreach
  • Graphics and Design
  • Online Learning
  • Productivity
  • Search Engine Optimization
  • Social Media Management

So without further ado, let’s get right to it:


  • AMZ Tracker:
    AMZ Tracker is a pro-level software solution designed specifically for Amazon merchants, allowing for optimizing and monitoring product pages (i.e. for high-res images, positive reviews, etc.), track rankings, and manage growth.

Online Learning

  • Linkedin Learning. Formerly, Linkedin Learning is the official online learning platform of Linkedin. It covers many courses in small business marketing, digital marketing, branding, and others to jumpstart your career or entrepreneurial endeavors.

Search Engine Optimization

A busy small business owner working on marketing on laptop | A featured photo from "Tools and Online Services For The Modern-Day Small Business Marketer" by Big Country Marketing |
Search Engine Optimization (SEO) not just helps you with your online visibility, it also helps bring in long-term, sustainable, and high-quality organic traffic to your website.

All-in-One SEO Suites

  • Ahrefs:
    Easy to use yet incredibly powerful, Ahrefs is widely considered by many digital marketing experts to be one of the best backlink analysis and link-building tools currently around.
  • Clusteric:
    This pro-level all in one desktop SEO suite is filled to the brim with all sorts of site audit functions– visibility data, link audits and prospecting, competitor analysis, keyword strategy, and more.  
  • cognitiveSEO:
    cognitiveSEO is an SEO software suite designed to help you figure out your site’s traffic issues. It can also find out your competitors’ sources of traffic, rankings, social media results, and more.
  • Moz Pro:
    Moz Pro is easily one of the best all-in-one SEO suites currently around. It has loads of useful, in-depth information on any given keyword including Google News results, Adwords ads, and more. 
  • ScrapeBox:
    Users call it the “swiss army knife of SEO”, as Scrapebox has an array of powerful tools not just for link building, but for backlink analysis, prospecting, and keyword research as well.
  • SEMrush:
    SEMRush comes highly recommended and is easily one of the best SEO tools available today. There are a lot of technical SEO functions built into this top-notch all in one marketing toolkit, including site and backlink audits, position ranking, among many others. For keyword research, SEMRush even shows you the competition’s top keywords– all you have to do is pop in your competitor’s URL, and you’ll get a list of every single keyword that they rank for.
  • SEO PowerSuite:
    SEO PowerSuite is a bunch of SEO tools that run on your desktop, with functionalities allowing you to track your rankings, analyze backlinks, research keywords, and do site audits.
  • Sistrix:
    Sistrix developed the Visibility index in 2018, and their premium SEO platform shows you a ton of details about your site, but still simple enough for anyone to use. 
  • Site Analyzer:
    Site Analyzer is a pro-level all-in-one SEO tool helping with rank tracking, backlink analysis, keyword research, and identifying possible crawl errors and other site issues.
  • Topvisor:
    There seems to be a lot going on with Topvisor. It’s marketed as an all-in-one marketing tool– for both SEO and PPC. You can sign up for a free account and then choose to upgrade it later if you feel like it. It’s got a website audit function, as well as a rank tracker, keyword research tool, search suggestions tool, and more.
  • WebCEO:
    WebCEO is a premium SEO platform that’s actually a suite of digital marketing tools including keyword research, rank tracking, technical SEO, and mobile optimization. The “SEO Tools for Beginners” package even comes with a DIY SEO Guide with step-by-step action items to help improve their site’s SEO.

Backlink Analysis

A good backlink analysis gives you a great deal of insight on not just your own site, but those of your competitors as well.

  • Builtvisible’s SEOGadget for Excel:
    A free Excel tool that pulls data from Moz, Majestic, and Grepwords into one convenient spreadsheet. 
  • Kerboo:
    Kerboo is a premium backlink checker and audit software used by digital marketing professionals. It also has link prospecting functions, on-site SEO audits, and rank tracking.
  • Majestic SEO:
    Majestic SEO has “the planet’s largest link index database”, and is easily one of the top backlink analysis tools available today, allowing you to analyze incoming links, as well as discover new link building opportunities.
  • Monitor Backlinks:
    (See entry under Link Building below.)
  • MozBar:
    Moz’s very own toolbar for Chrome and Firefox that gives you a quick glimpse of Page Authority (PA) and Domain Authority (DA) of the page you’re currently on. 
  • Open Link Profiler:
    While not as big as Ahrefs or Majestic, Open Link Profiler still has a large enough link index for analyzing backlinks and doing some reverse engineering. Great for brands on a budget or just starting out. 
  • SEO Weather’s Domain Authority Checker:
    A nice simple tool that lets you bulk check a list of URL’s for Domain Authority, Page Authority, PageRank, and IP addresses. 
  • URL Profiler:
    URL Profiler is a really fast way to get all your SEO data, helping you build your content inventory, audit for unnatural links, and get a quick glimpse at link metrics and social shares.
  • WebMeUp Backlink Tool: has positioned itself as the Web’s freshest and fastest growing backlink index, and the primary source of backlink data for SEO PowerSuite. Just enter any site URL to check those backlinks!

Content Optimization

Optimizing your content for search helps you rank better, and SEO tools under this category help you nail down important on-page optimization details from readability scores to proper tagging, article length, the inclusion of both outbound and internal links, among others.

  • Agency Analytics:
    A pro-level reporting tool for more established brands or digital marketing agencies. Helps you (and your clients) make better sense of key SEO and social media stats. Integrates easily with major services like Google Analytics, YouTube, Twitter, and others.
  • BuzzSumo:
    Highly recommended by many digital marketing experts, BuzzSumo is a pro-level service that tells you what sort of content performs best for any given space. 
  • ClearScope:
    Clearscope’s AI-powered platform makes it so easy to create optimized content especially in the age of Hummingbird and Rankbrain. 
  • ClickFlow:
    Clickflow is a premium content optimization tool that specifically aims to grow your organic traffic without being to over-reliant on creating backlinks or more content.
  • ContentKing App:
    ContentKing provides real-time SEO auditing, keep track of content changes, and periodically scans your site for technical issues and alerts you so you can fix things before search engines and visitors notice anything.
  • Copyscape:
    Perhaps the granddaddy of anti-plagiarism tools online, Copyscape helps you make sure your content is completely original– whether it’s duplicated from your site or copied straight away from another source. Duplicate content is a sure way to knock your rankings down, so this is a useful tool for both regular SEO and local SEO.
  • Google Optimize:
    Here’s another free tool from Google: Optimize. Optimize ties into your Google Analytics, and you can do your A/B testing and personalization based on data from Analytics.
  • Google SERP Preview Tool:
    This free service by SmartSearch Marketing allows you to preview your page’s appearance on Google search results, taking into account the latest specifications for the title and description lengths and limits.
  • Hreflang Tags Generator Tool:
    Come up with hreflang tags for your multi-language or multi-country site easily with Aleyda Solis’ very own Hreflang Tags Generator.
  • Lipperhey:
    Lipperhey prides itself as the most comprehensive free SEO service, covering even keyword suggestions, backlink checking, SEO analytics, and website analysis. Just enter your site, keywords, competition, and you’re off to the races!
  • MarketMuse:
    Market Muse is an AI-powered, pro-level service that takes a look at your content, then takes a quick look at what’s already online, then tells you about content opportunities that you can– or should– then write about.
    With Meta Tags, you can preview your content and how it might look in search engine results, thus allowing you to experiment on headlines and descriptions for best results.
  • Niels Bosma’s SEOTools for Excel:
    Niels Bosma created a tool that runs as an add-on to good ol’ Microsoft Excel, turning it into an indispensable work platform with over 100 new functionalities including on-page optimization, indexation checkers, and even built-in keyword ranking tools.
  • nTopic:
    nTopic rates your topic for search engine-friendliness and gives you helpful suggestions on how to boost your rankings. There’s a WordPress plugin ready for use as well so you can optimize content straight from your blog.
  • Placeable:
    Placeable is an enterprise-level content marketing platform for your local SEO efforts. It lets you automate the process of updating your location data, and allows for improving content then automatically publishing onto your landing page or website. You can manage multiple locations (and therefore multiple pages), as well as ads and listings through the platform. 
  • Raven Tools:
    A premiere suite of tools marketed to digital marketing agencies, Raven Tools is one of the top website auditing and SEO reporting solutions available today.
  • SERPlify (by SEOpressor): From SEOpressor comes Serplify, a pro-level web-based software that adds domains and locations you want to rank for and automatically adds thousands of optimized unique pages of content for every keyword. 
  • Slerpee:
    Slerpee lets you optimize how your website looks in Google. Just pop in the URL of any page you have, and experiment on changes to your headline and meta description. Slerpee also gives you an overview of on-page keywords found on the page you entered.
  • SEO Plugin By Squirrly:
    Squirrly has a plugin for WordPress to analyze your content for SEO-friendliness, ensuring that both humans and search engines find your articles very appealing.
  • Text Tools:
    Text Tools analyzes your chosen keyword and generates a detailed report of recommended LSI words and phrases for you to sprinkle into your content.
  • TrendSpottr:
    Here’s a top-notch tool marketed towards digital marketing agencies: TrendSpotter identifies hot topics and influencers on Twitter, allowing you to discover (and create) the right content at the right time for the right audience.
  • Webtexttool:
    Webtexttool is a content creation platform powered by machine learning and AI, assisting you with real-time suggestions to write high-quality content. Has a cool feature that gives you keywords that have that balance of search volume and competition.
  • Woorank’s Website Review Tool:
    Woorank’s Website Review Tool is a pretty good website analysis tool and SEO checker that helps you improve website traffic, conversions, and overall usability.
  • WordLift:
    Wordlift is a premium AI-powered SEO plugin for WordPress designed to not just increase reader dwell time and engagement on your site but to grow your audience as well.
  • Yoast SEO Plugin:
    With Yoast SEO, you’re able to write killer content, nail down all your on-page optimization items, and then preview how your post or page looks like on social media and search engines before you hit the “Publish” button.

Keyword Research

The core of every successful SEO campaign is keyword research, and there are dozens of great tools in this category alone.

These tools help you in determining keywords easier to rank for, or drawing up a list of suitable LSI (latent semantic indexing) keywords to consider including into your content or figuring out new ideas based on what users are actually looking for online.

  • Answer The Public:
    Answer The Public is a great free keyword research tool, combining Google Autosuggest scraping and mashing it up with questions. This way you have a quick look at some of the questions your target users type into Google– just put them in your list of LSI or long-tail keywords, and use those in your content. 
  • Can I Rank:
    Another great AI-powered SEO tool is CanIRank, which fundamentally answers the question every SEO practitioner asks. While it has many of the usual keyword research functions, the layer of machine learning adapts to changes, giving you a better look at your own site’s unique needs. You don’t just get data, but actionable insights you can work on right away. 
  • cognitiveSEO’s Keyword Tool & Content Assistant:
    The Keyword Tool & Content Assistant from cognitiveSEO allows you to find more keyword suggestions so you can create better performing content. The Content Assistant, in particular, is great at coming up with a good list of LSI keywords you can use to sprinkle into your content. 
  • Dan Zambonini’s AdWord & SEO Keyword Permutation Generator:
    Here’s a surprisingly simple yet effective service developed by Dan Zambonini, as it combines your keyword along with different words in various permutations to generate even more keywords and phrases you can use for your content. 
  • FAQfox:
    FAQfox is a content idea and market research tool that allows you to scrape websites for questions. If you have a good idea where your target market is online, you can have FAQfox search just that site for you. 
  • Google Keyword Planner:
    This is pretty much the only keyword tool that gets you data straight from the source itself. There’s a neat trick you can do with Google Keyword Planner: with a quick glimpse at the “competition” and “top of page bid” columns, you can tell how likely someone looking for your term might buy from you. If both “competition” and “estimated bid” are high, then you likely have a keyword that converts well. 
  • Google Trends:
    Explore what the world is searching with this free tool from Google. Google Trends lets you know if your chosen keyword is growing in popularity, or getting less popular. (And you don’t want to optimize your content around an unpopular keyword). 
  • GrepWords:
    GrepWords is a pretty solid keyword research tool with a number of cool features including question scraping and tracking seasonal keywords– those that tend to spike during certain months. Lately, they’ve been releasing even more awesome features on GrepWords like local intent keywords, video intent keywords, and even suggestions for Amazon and eBay, so it’s definitely worth checking out. 
  •’s Bulk Keyword Generator:
    Here’s a good keyword research tool for your local SEO efforts. Imforsmb’s Bulk Keyword Generator helps you find local keywords that users commonly search for. So if you’re looking for a yoga instructor for hire in Riverside, for example, this tool will give you some 40-50 keywords that your potential customers might be punching into Google. 
  • iSpionage:
    iSpionage is sort of like a light version of SEMrush. While it might be primarily made for those who do PPC campaigns, it does have some SEO-oriented functions. One cool feature is their “share of voice” option that lets you know the potential organic traffic a given page might get across Google, Bing, and Yahoo.
  • Jaaxy:
    Jaaxy is a keyword research platform developed mainly for affiliate marketers. It has an easy-to-use keyword research function that can generate a fairly long list of keywords related to your chosen subject matter.
  • Keys4Up:
    Keys4Up generates related keywords for any of your topics, allowing you to discover a good number of LSI keywords to write more relevant content, and get better search rankings.
  • Keyword Eye:
    Keyword Eye serves your keyword suggestions in an interesting word cloud. Bigger keywords indicate a larger search volume, and certain keywords are color-coded according to their level of competitiveness (and by extension, their profitability) on Adwords. 
  • Keyword Revealer:
    Keyword Revealer shows you an entire bunch of keyword ideas as a tree; clicking on a branch reveals a new set of branches and subsequently, a whole new list of keywords for you to go through. 
  • Keyword Snatcher:
    The upside to Keyword Snatcher is that it scours the internet for keywords from a whole bunch of other places, including Yahoo and even Ebay and Amazon. The downside is that it doesn’t give you search volume, so you’re going to have to use another tool (like Google Keyword Planner) to get that info.
  • Keyword Tool Dominator:
    A pro-level service that scrapes autocomplete suggestions from not just Google, but Amazon, YouTube, Bing, and Etsy as well.
  • Keyworddit:
    Keyworddit is a pretty good keyword research tool that scrapes Reddit for the most common keywords associated with a particular subreddit. This can yield you an interesting list of terms– LSI keywords– you wouldn’t normally get with any other SEO tool.
  • KeywordIn:
    KeywordIn is a free service that combines up seed keywords to come up with hundreds of new keywords and phrases. Just pop those terms into the Google Keyword Planner to check for actual search volume. 
  • Keywords Everywhere:
    A free browser extension for Chrome and Firefox, Keywords Everywhere dynamically throws in some info even as you search for a term– estimated monthly search volume, estimated CPC, related keywords, and what people also commonly search for. You can even export these results to CSV for later perusing. (Just don’t forget to get the free API key after you install Keywords Everywhere!)
  • KeywordSpy:
    While KeywordSpy might have been around for a while, it still works quite alright. Works just like SEMRush– just enter your domain name, and it gives you a list of keywords you rank for. (SEMRush is by far the better keyword research tool.)
    KeywordTool has positioned itself as an alternative to Google Keyword Planner (and other keyword planning tools). Even as Google has restricted access to Autocomplete data, seems to have found a way around this limitation, bringing you a bunch of great keyword suggestions for search terms you punch into it.
  • Kombinator:
    Kombinator offers the easiest way to combine keywords (not just AdWords results). Just type in your keywords in the three boxes provided, pick your settings, and a thorough list of possible keyword combinations are now shown in the results. Upload the results to Google Keyword Planner to verify search volumes. 
    Here’s an incredibly easy to use keyword research tool from Mangools: enter a keyword and you get all the important stuff in one screen right away– search volume, estimated bid, and first-page competition.
  • Long Tail Pro:
    Long Tail Pro helps you uncover some interesting content opportunities, helping you easily find not-as-competitive keywords that can (still) yield you considerable amounts of high-converting online traffic regardless of your niche. Filtering options allow you to zero in on a particular search volume range or estimated bid range, so you only see the keywords you actually want.
  • LSIGraph:
    LSIGraph generates related keywords for any of your topics, allowing you to discover a good number of LSI keywords to write more relevant content, and get better search rankings.
  • Power Suggest Pro:
    This one is a pro-level desktop application. For keyword research, it grabs suggestions from a bunch of search engines (i.e. Google, Wikipedia, YouTube, Amazon, and a couple more). Power Suggest Pro is able to give you even more ideas using common terms people use in search engines, using actual phrases or questions like “how to fix X”, “best Y”, or “Z near me”. 
  • QuestionDB:
    Here’s an interesting keyword research tool: it has a question-scraping function that generates a list you can use to incorporate into your content, and sort according to popularity, date, or topic. You can even see the sources of each question if you like.
  • SanityCheck:
    SanityCheck helps you make sense of Google Search Console data, and even unearths “striking distance” keywords that are ranking on the 2nd or 3rd page of Google. Along with new content ideas, you also get daily SEO reports, suggested optimization fixes on your site, and more. 
  • SECockpit:
    SECockpit is an enterprise-level keyword research tool and considered to be one of the most advanced solutions out in the market today. It does most of the usual keyword research functions, but it can also let you know which ones are of low competition, which ones get a minimum CPC in AdWords, and which ones show up on the first page results of YouTube, Ebay, or Amazon.  It can even go deep into Google search results, digging up keyword ideas you normally wouldn’t get anywhere else.
  • Seed Keywords:
    Seed Keywords injects a bit of role-playing into the keyword research process, encouraging you to create a scenario to better figure out what people might actually type into search boxes. Results can even be exported as an Excel file for later viewing.
  • SEOBook’s Free SEO Tools:
    Focusing on keyword research and technical SEO, Aaron Wall’s SEOBook is one of the first movers in the search engine optimization space and has been offering this free suite of helpful tools for the longest time now. The Keyword Suggestion service makes assessing keywords easy, with search volume and estimated costs all laid out for easy reference. 
  • SERPStat:
    SERPStat just recently went through an overhaul with new additions, turning it into an all-in-one SEO platform. But it still has its classic (albeit improved) keyword brainstorming module, able to generate lots of keyword ideas as well as providing data like search volume, competition and more. 
  • SimilarWeb:
    SimilarWeb is positioned as a market intelligence solution, giving you an overview of your competition’s online visibility, including stats on traffic, engagement metrics, and organic keywords. It can also show you sites that are closely related to you to help with your outreach efforts. 
  • Solo SEO:
    SoloSEO is a premium (yet affordable) service for those who are into do-it-yourself SEO, offering step by step guidance, as well as keyword research and tracking tools, periodic site audits, and other learning resources while you work on your site’s action items. 
  • Soovle:
    Simple but effective, Soolve is a free tool that collates autocomplete keyword ideas from a number of sources including Google, YouTube, Amazon, and Wikipedia, among others.
  • SpyFu:
    SpyFu was one of the top brands in the PPC space but has since then evolved into an even more top-notch platform with a lot of new SEO functions. Their keyword competition feature, while relatively new, is pretty effective. It helps uncover content (and link building) opportunities, discovering keywords your competitors don’t rank for.  
  • StoryBase:
    If you need a huge list of LSI keywords or long-tail keyword ideas right away, StoryBase is the tool for you. It gives you hundreds of questions and phrases people commonly use with your chosen topic so it helps you cook up content that resonates well with your audience. 
  • TermExplorer:
    TermExplorer offers a premium keyword research service that lets you generate thousands of keyword ideas, along with accompanying actionable competitive data. 
  • TwinWord:
    The company behind TwinWord is actually a language company, and has a good number of free tools on their site, including this solid keyword research tool. Generating keywords gives you a brief overview, lumping commonly associated keywords together in groups, and then you can also save or download your list for later review. 
  • UberSuggest:
    Neil Patel’s very own UberSuggest is a solid free keyword research tool that first scraped Google Autocomplete results. Thanks to periodic changes and upgrades, UberSuggest now has a lot of new features, including even more keyword opportunities, domain overviews, a look at some of the top SEO pages in your space, and even a peek into relevant backlink data. 
  • Wondersearch:
    Wondersearch is a free keyword tool that collects terms semantically related to a root keyword, going deep into keywords from Google “People also ask…” boxes. 
  • Wordstream’s Free Keyword Tools:
    Most of Wordstream’s services are geared towards AdWords and PPC campaigns, but they do have a good set of free keyword research tools to help you discover new keywords for your own SEO projects. 
  • WordTracker:
    As a pro-level market research tool, WordTracker goes beyond mere keyword research. Yes, it can give you a good list of long-tail keywords you might not normally see on Google Keyword Planner, but you also get a host of useful search data– info on first page competition, more long tail variations of a given keyword, and more. 
  • Wordtracker Scout:
    Here’s a pretty cool Chrome extension (for free) that can scan any page you’re visiting and find keywords and other insights. Great for spying on the competition, or getting a better feel of the sites within your space.

Link Building

The ability to earn high-quality backlinks is extremely valuable among SEO practitioners. While it’s true you can rank a website without putting any resources into link-building, those that do take the effort in doing so are well-rewarded in the long run.

A good backlink profile is what separates the very best websites from just about everybody else. Backlinks equate to votes of confidence and acknowledgments of expertise and authority, and this is exactly what Google looks for in a trustworthy website.

Link Building tools essentially help you save time scouring the internet for authorities and influencers within your space, so you can figure out right away who to reach out to.

  • AuthoritySpy:
    Scanning through services like AllTop, Twitter, and Followerwonk, AuthoritySpy is great for discovering experts and authorities in your industry and even lets you drill down to a more local level. 
  • Buzzstream:
    A complete outreach platform for digital PR and SEO agencies, Buzzstream lets you do massive outreach efforts with easy bulk email sends, automatic email follow-ups, and even look out for new prospects for your link building campaigns. 
  • Check My Links:
    Check My Links is a free Google Chrome extension that scans a website for broken links. How is this useful for link building? You can get in touch with the website owners/admins and offer them a resource (which you’ve created yourself) to replace the broken link. It’s this sort of helpfulness that can give bloggers and small businesses that much-needed link building edge. 
  • Citation Labs’ Broken Link Finder:
    Broken Link Finder, a premium service by Citation Labs, proactively searches the web for broken links given a particular topic or set of keywords. You can even sort your results according to how many sites have linked to the broken link. 
  • Citation Labs’ Link Prospector:
    Another tool by Citation Labs, Link Prospector helps content marketers find new outreach opportunities for peddling around pieces for resource pages, guest posts, blogs, and news portals, among other sites. 
  • ContentBird:
    Formerly known as LinkBird, ContentBird is a premium content marketing platform that looks for collaboration opportunities online and even provides expert content services and content strategy development for you. 
  • Detailed:
    Detailed shares a slew of SEO secrets among its paid subscribers; with up-to-date rankings of websites in a given niche as measured by backlinks and Twitter mentions. It also has a robust system to help you win the link building game even if you are in the most obscure niche possible.  
  • Dibz:
    Dibz is an easy-to-use link building tool that helps identify the best prospects for your brand, allowing you to find influencers to collaborate with, and specific types of links (e.g. resource pages, guest blog posts, etc.) you might want to focus on. 
  • is a free service that helps you quickly compile a Google-ready disavow file for you to upload to Google Search Console. 
  • Domain Hunter Plus:
    Domain Hunter Plus is a Chrome extension designed to help you not just find broken links but to also check if those broken links’ domains are also available for registration. 
  • Free Broken Link Checker:
    The free broken link checker makes finding and fixing dead links easy, letting you know which of your own hyperlinks have gone bad so you can clean them up and correct them right away. 
  • GroupHigh:
    GroupHigh is a link building tool for content marketers that allows you to generate a lits of bloggers worth reaching out to, and then reach out to them and track your outreach efforts, all done through the platform. 
  • GuestPost Tracker:
    First off, GuestPost Tracker has a massive database of over 1000 websites ready to take on guest posts. With that in mind, you can send them your requirements and simply pay for every placement, with cost depending on the number of placements, as well as the quality of backlinks. They also have their own content creation, content placement, and outreach services, all done white hat-SEO style for your peace of mind. 
  • HARO (Help a Reporter Out):
    HARO is an online matchmaking service that connects journalists and media folk with expert sources. You can be that expert source if you have a bunch of handy facts and figures to share. It might take a considerable deal of work, but when you do get that media mention, the resulting links are well worth it. 
  • JustReachOut:
    JustReachOut is great for digital PR. Entering a keyword into JustReachOut generates a handy list of journalists and media outlets that cover your chosen topic or industry. You can then get those highly-coveted links from trusted news sites with a good outreach campaign, which you can do through the platform. 
  • Linkody:
    Linkody is a service that monitors your valuable backlinks, alerting you when you gain (or lose) a link. You can even set the alerts for your competitors’ own links– that way, you can keep a leg up by doubling down on your own link building efforts.
  • MailShake:
    MailShake’s focus is cold email outreach, with a rich selection of email templates for all sorts of requests, from guest posts to PR pitches, to lead generation efforts and more.
  • Marie Haynes’ Disavow Blacklist:
    Marie Haynes actually has a comprehensive list of spammy websites for you to check against. All you have to do is enter the URL in question to see if it made to Marie Haynes’ blacklist. 
  • Monitor Backlinks:
    Monitor Backlinks is a rather comprehensive (paid) platform for many SEO tasks but mainly helps you monitor your brand and create relationships with influencers, track your keyword rankings over time, and even reverse-engineer your competitors’ keyword and backlink strategies for you to exploit. 
  • Muck Rack:
    Muck Rack is positioned for digital PR professionals and allows you to reach out to journalists and media folk from high-domain authority sites like the New York Times and Forbes, as well as other news outlets for your own industry.   
  • Ninja Outreach:
    Ninja Outreach is one of the newer link building tools available, boasting a network of more than 6 million bloggers for all your guest posts, expert roundups, and product promotion initiatives. 
  • Ontolo:
    Ontolo is a useful tool for unearthing a plethora of new link opportunities with just a few keywords, as it quickly scours prospects from more than 80 sources. 
  • Outreach Plus:
    Positioned not just for link builders, but for outbound sales and digital PR professionals as well, Outreach Plus aims to simplify and automate your own outreach efforts. 
  • Pitchbox:
    With a few keywords, Pitchbox scours the internet for bloggers, publishers, and influencers to promote your content to. The platform even compiles their contact information for you so you can get in touch with them, and track your progress moving forward. 
  • Remove’em:
    If you need to remove bad links that mess up your site rankings, Remove’em is a premium service to get your SEO back on track. By evaluating your backlinks and sorting them according to risk, you can easily see which links can potentially lead to nasty penalties so you can rectify them right away. 
  • Rmoov:
    Rmoov is not only one of the best link removal tools available online, but it also has a good number of useful features like pulling contact information for a given website, and auto-generated templates for removing spammy links. 
  • Siege Media Embed Code Generator:
    Got an infographic? Run it through Siege Media’s free embed code generator so you can specify dimensions, image alt tag info, and other necessary info before handing it out for outreach. Works on video too!

Local SEO

  • Bing Webmaster Tools:
    Bing’s counterpart to the Google Search Console, filling you in on important online visibility stats and figures on their search engine. The keyword research tool deserves special mention, as it can come up with several entries that you won’t see on Google Keyword Planner.
  • Bright Local:
    Bright Local is a must for anyone doing Local SEO. The citation building service is free to use, but the paid services provide even more tools to help track your local ranking, analyze your backlinks and citations, and audit your website. 
  • Citation Builder Pro:
    This online service offers local citation building services to over 50+ countries.
  • GeoRanker:
    Georanker is pretty handy when it comes to Local SEO. You can track local keywords (something which most other tools are unable to do unless you’re on a premium account) so you can see what people in any given neighborhood actually look for. Enter a keyword and location, and get a report that shows you your organic and search results on Google.
  • Local SEO Checklist:
    Synup came up with a free Local SEO Checklist that offers a list of detailed action items to help you optimize better for local search. This tool takes you through 30 very specific tasks including working on your on-page SEO, your Google-related items, and claiming online listings. 
  • ReviewTrackers:
    Customer reviews play a big part in your local SEO strategy (and in your reputation as well), and ReviewTrackers leverages machine learning to collect your online reviews and feedback from over 70 review sites and analyze them for trends, helping you put a finger on the bigger picture when it comes to customer experience.
  • Synup:
    Synup is a premium all-in-one local marketing software that helps you manage your local listings easily. You can manage your NAP data across a pretty comprehensive list of directories, and even submit your entry for additional citations, and even fix incorrect NAP info on existing listings.
  • Whitespark:
    Whitespark is almost standard issue for any digital marketing agency offering Local SEO services, mainly used to help build those much-needed citation links. Sure, you can try it out for free, but the full host of services won’t be unlocked unless you go for a premium account. Whitespark not only helps you discover local citation opportunities, but also allows you to search targeted keyphrases, identify your ranking competitors, and analyze your competition’s citation profile.
  • Yext Knowledge Manager:
    Yext is a pro-level tool that’s probably the only automated local listing management service on the market. It allows you to get your listing data populated quickly, and also allows you to update your NAP info in real time. Yext also has review monitoring, analytics, and a variety of other useful functions and widgets.

Rank Tracking

It’s one thing to know which keywords you’re going after, and it’s another to know which keywords you’re actually ranking for. Rank tracking SEO tools monitor your keywords’ positions on Google, oftentimes able to track multiple keywords and phrases and what sort of progress you’re making over time.

  • Advanced Web Ranking:
    With an Advanced Web Tracking account, you can track keyword rankings as often as you want, and further narrow down to either desktop, mobile, or local searches. 
  • Authority Labs:
    Authority Labs is one of the most reliable SEO brands when it comes to rank tracking. Their proprietary service allows you to automate your SEO monitoring, track local rankings, and more all from an easy-to-use dashboard. 
  • Microsite Masters:
    Microsite Masters gives you the bigger picture with an overview of your site keyword rankings, as well as other sites that rank for each keyword you track. Great for figuring out which of your pages to prioritize, as well as for monitoring your competitors, and even spotting Google updates with relative ease. 
  • NightWatch:
    Nightwatch has a spiffy-looking interface, allowing you to make smarter, data-driven decisions with fresh data from your keyword rankings, Google Analytics, Google Search Console, and even your competitors’ rankings. 
  • Pro Rank Tracker:
    Pro Rank Tracker (or PRT) helps you organize hundreds (or maybe even thousands) of keywords you might be tracking at any given time. You can even discover new keyword opportunities, get advanced reports, and manage your account using a convenient mobile app. 
  • Rank Ranger:
    Rank Ranger is an all-in-one SEO and marketing software that not only does rank tracking, but also other useful functions such as on-page audits, keyword research, and competitor analysis. 
  • Rival IQ:
    Rival IQ compares your social media and SEO stats against your competition so you can see which of your areas need improvement, or what sort of new opportunities might be discovered from your data. 
  • SE Ranking:
    Bundled with features like periodic site audits, keyword suggestions, and backlink exploration, SE Ranking is an all-inclusive cloud-based SEO software. For a high-quality rank tracking tool, SE Ranking has some pretty affordable packages for small businesses and startup brands. 
  • Search Latte:
    Search Latte lets you check out your keywords on any international version of Google, allowing you to monitor keyword rankings within a country without the need for proxies or VPNs. 
  • SEO Rank Monitor:
    SEO Rank Monitor is a comprehensive rank tracking platform that tracks your keywords against your competitors. It’s one of the few services that offers reports on mobile rankings. It also tracks rankings on YouTube. 
  • Serpfox:
    Serpfox is sort of an industry standard when it comes to rank tracking, crawling thousands of search engine results to gives you a report of your site’s keyword rankings. A simple but reliable tool that works. 
  • SERPs: SERPs already has a good number of free tools on our list, but this one is their enterprise-level keyword research and rank tracking service. It can be used for routine daily tracking tasks, allowing you to not just track more keywords for more sites and locations as you require, but also help identify issues quickly to help prioritize your efforts. 
  • SERPs Keyword Rank Checker: The SERPs Keyword Rank Checker is a free tool from SERPs that lets you spot check global and local keyword rankings, showing you the top 250 search results, along with CPC and search volume data. You can even tailor your results by domain, location, and device. 
  • SERPWoo:
    SERPWoo is not just a rank tracking tool, it’s also an online reputation management platform. Providing incredibly deep SERP analysis, it can tell you how your keyword rankings have changed over time, and even let you know if a given keyword ranking is stable or just a passing fad. 
  • Unamo SEO:
    Formerly known as Positionly, the rank tracking service added several new functions including page-by-page SEO analysis, local SEO, and daily keyword metrics.
  • Wincher:
    Wincher is an excellent value-for-money rank tracking tool, giving you access to 100 tracked keywords per domain, daily updates, PDF reporting, and email alerts.

Technical SEO

The most hardcore of all aspects of search engine optimization is probably technical SEO, as you really need to get down and dirty and tinker around with your site’s architecture, code, hosting, settings, domain and hosting configurations, and so forth.

Normally, these would be very intimidating for non-technical folk, but thanks to these technical SEO tools, various tasks involving mobile optimization, site speed, site security, crawl error fixing, image optimization, and other site performance issues can be more easily addressed. 

  • All in One SEO Pack:
    Many consider the All in One SEO Pack an alternative to the Yoast SEO plugin for WordPress, but the truth is, it has a bunch of unique features that make it different, such as auto-generated description tags, canonical tag support, and a blocker for bad bots– so it might be worth checking out.
  • Botify:
    With Botify, you can build easily accessible websites for search engines with its world-leading SEO crawler and log analyzer. 
  • Browseo:
    Browseo is a pretty cool (free) tool for viewing any website as a search engine would, disabling any styling and highlighting parts of your page that are actually relevant to SEO.
  • DareBoost:
    The free site audit tool alone on DareBoost is worth checking out, as it does a pretty good job at scouring your site for errors. It even tells you how you can fix issues that are bogging down your performance and online visibility. 
  • DeepCrawl: DeepCrawl is a premium service that helps you make your website more accessible, more relevant, and more effective. True to its name, it scans every page on your site and gives you an audit for each one, so you get a report on H1 tags, broken links (both internal and external), noindexed pages, and more. 
  • EasyRedir:
    EasyRidir is a top-notch URL redirection service that makes redirecting traffic between different domains super easy. Whether you’re migrating a site or consolidating domains, you get to keep your hard-earned SEO rankings with fast and reliable URL redirects. 
  • Forecheck:
    Forecheck is a pro-level SEO crawler software with a multitude of tools available to help in your technical SEO efforts. It scans your site for issues that affect your rankings, and delivers reports with color-coded items so you know which tasks to prioritize. 
  • Google Analytics: Any SEO practitioner knows his way around Google Analytics: if there’s one tool you should be using to do optimization work on your site, it would have to be Google Analytics. Google Analytics is now part of the new Google Marketing Platform– the search giant’s unified advertising and analytics platform for smarter marketing and better results. 
  • Google Analytics Referrer Spam Killer:
    Add your Google Analytics account to this free spam killer tool, and it will automatically filter 100+ known spammy referrers from your list of referring domains. A great way to clean up your Google Analytics data. 
  • Google Mobile-Friendly Test:
    Google’s own simple tool to answer one question: is your web page mobile-friendly? Enter your URL into the tool, and you’ll get a simple “yes/no” response. Remember, Google has already been downranking sites that aren’t mobile-friendly. 
  • Google PageSpeed Insights:
    If you’d like to know how Google rates your site speed, then PageSpeed Insights will give you just that. It’s a free tool from Google that not only tells you if your site is (quite literally) up to speed, but also what you should be doing to speed things up. 
  • Google Search Console:
    Quite possibly one of the most important tools on this list for anyone managing a website, Google Search Console is free and comes straight from Google. 
  • Google XML Sitemaps:
    This is a free WordPress plugin that automatically generates an SEO-friendly sitemap for ready submission. 
  • GTmetrix:
    Just like Google Page Speed Insights, this free service also checks your site speed. But this one actually loads your site and takes note of the subtle little kinks (or crucial errors!) that slow down your site. 
  • HeadMasterSEO:
    HeadMasterSEO is a bulk URL checker software for desktop, allowing you to see if your 301 redirects, canonical URLs, and others are set up correctly. It’s a fast and easy way to check a lot of potential issues on your site, so you get a better understanding of status, response time, as well as chains and loops.  
  • Kill Duplicate: Remember: another website with the exact same content as yours can rank better than you. Which is why Kill Duplicate scours the internet for content thieves and helps protect your content against plagiarism. 
  • LinkPatrol:
    LinkPatrol is a pro-level WordPress plugin that cleans up your outgoing link profile. You can use it to remove or nofollow a bunch of links on your site: just choose a domain and LinkPatrol will do the rest for you. 
  • Map Broker XML Sitemap Validator:
    This is a free tool that checks if your sitemap is OK, even going through your links to make sure they all work fine. 
  • Microdata Generator:
    This free SEO tool helps you put together local SEO schema markup for your local SEO brand: all you have to do is enter your basic business information, and you’re good to go. 
  • OnCrawl:
    OnCrawl is an enterprise-level, data-driven, SEO crawler and auditing software that lets you crawl your site for issues, as well as look out for duplicate content, page depth, and overall site performance through daily reports.
  • Open SEO Stats:
    Open SEO Stats is a chrome extension that shows useful site information, such as web rank and SEO stats of the page you’re on. Other quick data include Geo IP Location, Whois, Alexa, backlinks, indexed pages, and more. 
  • Panguin Tool:
    Panguin Tool is a free service that links to your Google Analytics account. It will tell you if you’ve been hit by a Panda, Penguin, or some other Google penalty, showing you dips in organic traffic coinciding with major Google update rollout dates. 
  • Plugin SEO:
    With Plugin SEO, you can have a fast on-page analysis of a given website, and then you can also check your website for issues, then request to have an expert give you instructions to fix them. 
  • Referral Ghost Spam Removal Tool:
    This is a free tool that conveniently filters out spam bots by creating a setting in Google Analytics that ignores traffic from all these spammy websites. 
  • Rel Nofollow Checkbox:
    This is a free WordPress plugin that adds a simple little checkbox in the insert/edit link popup that lets you add a nofollow attribute to your link. (Note: this plugin hasn’t been updated in a while, and is untested with the last few versions of WordPress. Just make sure won’t be having compatibility issues when you use this on your site.) 
  • Ryte:
    Ryte is a pro-level technical SEO software and digital marketing toolset that helps improve the overall website and content quality, and ultimately, rankings. 
  • Screaming Frog SEO Log File Analyser:
    From the good people behind Screaming Frog comes the SEO Log File Analyzer. Upload your log files to the Screaming Frog SEO Log File Analyser and let it verify for you search bot activity, crawled URLs, as well as analyze search bot data for an even deeper insight into your site’s SEO. 
  • Screaming Frog SEO Spider:
    One of the top brands when it comes to site auditing services, the Screaming Frog SEO Spider is a website crawler, letting you scan through sites’ URLs and then fetch data to audit technical and onsite SEO. 
  • Schema App:
    Schema markups make your search results much more visually appealing, bringing up your CTRs and traffic. Schema App makes this task not just easier, but also properly set up for your webpages.
  • SEO Analyzer:
    Neil Patel’s SEO Analyzer is a free tool that will point out for you all the SEO errors you need to fix on your page so you can better rank on Google. You can compare up to 3 pages for free. 
  • SEO SiteCheckup:
    A pro-level SEO service geared towards webmasters and digital marketing professionals, SEO SiteCheckup monitors not just your site’s SEO score, but its keyword positions, backlinks, site uptime, and site speed as well. More tools are unlocked with more premium packages, and it even has white label reports for internet marketing agencies.
  • Seobility:
    Seobility is a website auditor service that covers a good number of functions, aiding your efforts in monitoring any given site’s rank, backlinks, site architecture, and more. You can start off for free, and opt to go for more premium packages later on, should you choose to scale. 
  • Seomator:
    Seomater is an in-depth technical SEO analysis and SEO on-page testing tool for site optimization and for improving overall performance. 
  • SEOmonitor:
    SEO Monitor is a top-notch, data science-driven,  one-stop SEO platform that tracks your keywords, topics, visibility, year-on-year SEO changes, and so much more. It even takes your Google Analytics data and your keyword rankings to help you figure out the “not provided” data to help you discover keywords that actually convert well on your site.
  • SEOpressor:
    SEOPressor is a pro-level WordPress plugin that grades your website’s overall SEO health, then it provides further recommendations on how you can improve it. It will even let you know which of your pages need fixing first, so you can prioritize your efforts accordingly. 
  • SEOptimer:
    SEOptimer gives you a quick assessment of your website, and all you have to do is punch in your URL into this free tool. Your site audit results then let you know of any problems (like crawl issues or usability concerns), and which action items to prioritize so you can work on improvement right away. 
  • SEOquake:
    SEOquake has a free browser extension (for Firefox and Chrome) that surprisingly packs a great deal of features. Might be a little intimidating at first with all the options, but once you get it up and running, it provides a wealth of information right out of your browser. 
  • SEOWorkers SEO Analysis Tool:
    SEOWorkers’ SEO Analysis Tool allows you to pop a URL right in and generate a report. It does have a whole bunch of information, including a headers check, analysis of keywords and metatags, and so on. 
  • SERPmetrics:
    If you’re looking at your rankings and wondering if everyone was affected the same way (or maybe it’s just you), SERPmetrics will show you just how volatile Google has been over the last 30 days. 
  • Simple Htaccess Redirects & Rewrite Generator:
    Technical SEO is tough enough as it is even without having to deal with redirects. It’s a good thing Aleyda Solis has this Simple Htaccess Redirects & Rewrite Generator to set your redirects correctly for you before you go ahead and implement them. 
  • Siteliner:
    Siteliner is a freemium service that lets you explore your website, revealing key issues that affect your site’s quality and search engine rankings– broken links, duplicate content, and more. The first 250 pages is free, anything beyond that requires getting the premium services. 
  • Structured Data Markup Helper:
    Google has its own free tool for assisting you in properly implementing structured data markups.  Just select your data type and pop in your URL or HTML source to get started. 
  • Upcity SEO Report Card:
    Upcity has a free SEO Report Card service where you can simply enter your URL, your main keyword, and a competitor’s domain, and then spits out a short and sweet summary to let you know how you’re doing against others in your space. 
  • Varvy SEO Tool:
    A free yet effective site audit tool. Just pop in your URL and Varvy will generate a quick and easy report for you, with technical SEO issues, social shares and mentions, external links, and more. 
  • Website Grader by HubSpot:
    Wanna know how your site is doing compared to others? Just enter your URL into Hubspot’s free Website Grader, and find out how you’re doing in terms of site performance, mobile optimization, and on-page SEO. 
  • Website Penalty Indicator:
    If you think you might have been dinged by a Google Penalty, then this free SEO tool can let you know for sure. The Website Penalty Indicator lines up your organic traffic with release dates of major Google updates (like the Phantom, Penguin, or Panda). 
  • Woorank’s SEO & Website Analysis:
    SEO & Website Analysis by WooRank is an awesome Chrome extension that gives you an insightful SEO analysis covering several areas including even mobile, local, and usability. Another awesome feature is that it can show you a site’s Facebook and Twitter pages, what sort of tech they have, and an estimate of web traffic– and this is all done using just Google Chrome!
  • Xenu Link Sleuth:
    Xenu Link Sleuth has been around for quite some time now, and this free service is great for helping you crawl around your site for broken links so you can patch those up right away. 
  • Zadroweb SEO Auditor:
    For a free SEO audit tool, Zadroweb’s SEO Auditor does a pretty high-level overview of your current SEO status. Covers many technical aspects of your site’s SEO, generating a pretty thorough yet easy to grasp site report to give you a bird’s eye view of what needs to be done, and then even letting you download a PDF report for later perusing.

Video SEO

One of the more exciting new categories we’re seeing some growth in is Video SEO. We all know that video is a big deal, particularly moving forward as more brands are making the shift towards video content creation on social platforms including Instagram’s IGTV, Twitch, Twitter, and YouTube.

  • Morningfame:
    Morningfame “helps simplify YouTube growth”, giving you a host of insights you normally wouldn’t get on your YouTube channel.  
  • SocialBlade:
    SocialBlade is a free tool that helps you keep tabs on your competition not just on YouTube, but on other platforms like Instagram, Facebook, and Twitter (among others). 
  • TubeBuddy: TubeBuddy is a chrome browser extension that “integrates directly into YouTube to help you run your channel with ease”.
  • VidIQ: VidIQ helps you grow your YouTube channel for free. VidIQ has tools for keyword research, analytics, and further optimization of your video content. 
  • YTCockpit: YTCockpit was built exclusively for video keyword research. With a knowledge base to help supplement your learning, it helps you analyze data, recommends keywords you should be using, and keeps track of other useful stats of currently ranking videos.
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Tools help you do more, making you much more efficient and effective as you do marketing for your small business.