Setting up a Facebook business page can feel like trying to assemble a piece of IKEA furniture – you know it’s supposed to be simple, but somehow it’s not. Well, consider this guide your friendly, easy-to-understand instruction manual. No allen wrench required. In this guide, we’ll spill the beans on how to set up a…
The Internet is a great place to do business, whether you’re a retailer selling a particular line of products or a service provider making your living online. There is, however, one age-old problem with business that never seems to go away: people won’t buy what they don’t know about. And this is where digital marketing…
Marketing plans are an imperative part of starting any business. They are used as a blueprint for mapping out the manner in which you will be able to achieve your business goals. A marketing plan is not only necessary for new businesses, as it can be used to help existing programs incorporate the strengths their…
Digital marketing can certainly be part of your content marketing efforts for your business, but don’t forget that there are many pieces of content that you can create for your market that don’t necessarily have to fall within the digital space. Remember: any content you can do creatively for the purpose of promoting your brand…
Facebook offers an advertising system similar to Google‟s Adwords platform. You can easily select who your target audience is, set a daily budget and also measure your results. You also have the option of choosing to pay based on the number of times your ad appears or to pay for clicks. However, unlike Google, Facebook…
In the bustling realm of entrepreneurship, understanding the difference between sales, marketing, and business development is more than just semantics—it’s the blueprint for sustainable growth. Jump right in as we unravel the unique roles of each and discover how they collectively shape the success trajectory of small businesses. There is confusion and lack of clarity…
Whether you’re a growing business, a professional, a neighborhood establishment, or an online brand, content marketing is an important part of your marketing efforts. So what is content marketing? Content marketing is a marketing procedure zeroed in on delivering imaginative content, usually in line with a brand story or brand messaging. Through the various content…
As with any business endeavor you need a plan and especially for your marketing strategy since you have so many options open to you that you would be hard pressed to keep track of everything without a plan to make sure you are heading in the right direction. The Target Market As already mentioned, the…
“If it ain’t broke, don’t fix it” might be a saying that applies to many a small business website, at least according to business owners about their own site. While that might be the case, times do change. Customers come and go, markets evolve, and so do your business needs in response to all these…