Digital marketing can certainly be part of your content marketing efforts for your business, but don’t forget that there are many pieces of content that you can create for your market that don’t necessarily have to fall within the digital space.
Remember: any content you can do creatively for the purpose of promoting your brand or business can fall within content marketing. So as long as you use your content to:
- Establish you (or your brand) as a thought leader within your space
- Attract new leads
- Nurture better connections or relationships with your audience
You are then using content marketing to effectively promote your business.
Here are some of the more popular types of content marketing that you can use to promote your brand or your business:
- Brochures, catalogs, portfolios, and sales kits
- Blog posts
- Whitepapers, research, case studies, and reports
- Graphics and photo galleries
- Product demos
- Online events: webinars, live broadcasts, etc.
- Trade shows, conferences, and seminars
- Networking events and meet-and-greets
Here are some notes on some of the more popular types of content marketing businesses use today.
If you vary the lengths as well as the types of blog posts, there is a greater possibility that you will attract more people. Some posts are great at 400-600 words while some need more in-depth content. If you are capable of writing a 2,000-word article, make it useful and informative. Also, consider writing one or two of these every month. Some of the types of posts you can write will include product reviews, lists, how-to, roundups of your best posts, tips, and interviews.
If you publish your content on other established blogs, your brand’s reach will expand. Experts emphasized that guest blogging works effectively if you establish long-term relationships as well as contribute to the site sending you traffic regularly.
Consider implementing one or more of these strategies into your current efforts and see how it can help your business succeed.
E-books & White Papers
Turning your blog posts into an e-book or white paper is a great tool for getting email sign-ups. Also, this approach can support a certain type of client having a particular problem.
Surveys are also quite useful for content marketing because they allow you to understand what your customers want and tailor your content to their needs. This also makes it easy for you to determine a good strategy to attract the attention of even more users as well!
This is another great way of freshening up your content marketing strategy. Consider posting videos on different social media networks, email, or blog. This will help increase your reach. Also, you can make use of video applications to break out the traditional talking-head video – this can also make it more appealing to audiences using such apps. Interviewing someone at a conference, highlighting a new product or service, and taking viewers on a behind-the-scenes tour of your office are some of the great ideas for your videos. You will not need expensive video equipment to do this. You just have to learn how to optimize your video.
Today, content marketing is not just about written words. Infographics are visually interpreted data that is very appealing to visual learners. Bear in mind that not all people love to read. Most individuals prefer to digest it in another format. For dry data, transforming it into an infographic is indeed a smart strategy for attracting many Web users.