In this digital age, having a strong online presence is key. This section explores various facets of digital marketing, including search engine optimization (SEO), social media marketing, and mobile marketing strategies, all tailored specifically for small businesses.
Local SEO is an entire marketing discipline altogether, and it can get overwhelming for the typical small business owner. Here are a few choice action items to help you get started with Local SEO. If you’re a local business owner, you’re all too familiar with the challenge of constantly getting new customers. Every day is…
The Power of Facebook Groups Facebook Groups can be started up by anyone, on any topic of interest to them and they serve as a gathering place for members to discuss the topic and share thoughts and opinions. Conversely, Facebook Pages can only be created by the official representative of the business, artist or public…
We all know that Google has over 200 ranking factors that determine your website’s place in search results. Even as you scramble to figure out how to best optimize your business website, a new round of updates can roll out and change the algorithm significantly. Keeping up with the latest trends and developments in search…
To fully take advantage of content marketing for your business, you will need to be methodical about what sort of content to produce, which segment/s of your target audience you’d want to reach, and making that content available to your intended audience when they need it. Creating a Content Calendar One of the most important…
Setting up a Facebook business page can feel like trying to assemble a piece of IKEA furniture – you know it’s supposed to be simple, but somehow it’s not. Well, consider this guide your friendly, easy-to-understand instruction manual. No allen wrench required. In this guide, we’ll spill the beans on how to set up a…
Digital marketing can certainly be part of your content marketing efforts for your business, but don’t forget that there are many pieces of content that you can create for your market that don’t necessarily have to fall within the digital space. Remember: any content you can do creatively for the purpose of promoting your brand…
Whether you’re a growing business, a professional, a neighborhood establishment, or an online brand, content marketing is an important part of your marketing efforts. So what is content marketing? Content marketing is a marketing procedure zeroed in on delivering imaginative content, usually in line with a brand story or brand messaging. Through the various content…
As with any business endeavor you need a plan and especially for your marketing strategy since you have so many options open to you that you would be hard pressed to keep track of everything without a plan to make sure you are heading in the right direction. The Target Market As already mentioned, the…
“If it ain’t broke, don’t fix it” might be a saying that applies to many a small business website, at least according to business owners about their own site. While that might be the case, times do change. Customers come and go, markets evolve, and so do your business needs in response to all these…